Thanks to Richard Turner for this photo, taken in the lido area.
If you’re looking for the best blogging books, then you’ve come to the right place.
The Internet is full of information on just about every topic. Some of it’s good, some of it’s bad—and some of it’s neither accurate nor helpful.
When it comes to blogging, there are quite a few different ways to learn, ranging from content on other blogs (like mine), online courses, video tutorials, conferences and more. One format that many overlook, is blogging books.
Believe it or not, books are still very much in use—and they often explore topics in greater depth than a single article ever can. Blogging books in particular, can cover a single topic at length, or serve as a more approachable, general introduction to a broader umbrella of subjects. The right blogging books can offer a great deal of value to readers, especially for their extremely low cost (and the fact that many of them are often even free).
Not all blogging books are created equal though. For that reason, I’ve created my list of the best blogging books in 2020, to help make your blogging journey more profitable this year. Some of the blogging books on this list are specifically about blogging-related topics, while others will simply give you practical ideas, strategies and concepts that’ll help you improve as the owner of your own blog business.
These blogging books are a must-read for any blogger that wants to eventually grow their sites to profitability.
Disclosure: Please note that some of the links below are affiliate links and at no additional cost to you, I’ll earn a commission. When you purchase cheap web hosting using my one of my affiliate links, the company compensates me, which helps me run this blog and keep things like my 25,000 word ultimate guide to starting a blog free of charge. Know that I also only recommend products I personally stand behind.
But before we dive into this list, an important final question. It’s 2020. Do people even read blogging books anymore?
The answer is yes. Believe it or not, people are still reading (and listening to audio books). The main difference between now and the pre-digital era, is there are a lot more options for readers to consume educational content—on their own terms.
Physical books are still the top choice for reading, but audiobooks are on the rise. Digital eBooks are also very popular. The perk with eBooks, is you can buy blogging books directly from the knowledgeable authors, who can impart their experience with readers—while avoiding having to pay out fees to big publishing organizations.
Want to know the best part? I’m giving away 3 of my most popular blogging books—completely free.
Get your free copies of my 3 top eBooks (in PDF format) that’ve helped me start a successful blog and reach 500,000+ monthly readers today.
Now, the best blogging books I recommend here come in a variety of mediums, but they’re all helpful to aspiring bloggers who want to make money blogging.
Without further delay, let’s dive in!
The first blogging book on my list, is one that I personally wrote to help new bloggers get a jump start on building a real system to support the growth of their blogs.
It’s called The Habits of Highly Successful Bloggers and it’s a guide to using transformative habits. My book is filled with the advice I would have given myself, if I could go back to the beginning of when I first learned how to start a blog.
When I first learned how to write an eBook (and wrote this one), I wanted to make sure that I didn’t waste your time. I want you to be able to sit down and begin learning something useful and actionable in the very first chapter. I won’t make you wait until the end of the book, to get to my point—and I offer valuable information in every single chapter. In The Habits of Highly Successful Bloggers, I cover three specific habits that can help every type of blogger. It doesn’t matter what blog niche you’re in, because these are concepts anyone can apply. For those looking to go even deeper and achieve more, I also include a chapter on more advanced tips & tactics I’ve used to grow my own blog over the years.
The habits I introduce in this blogging book may seem like they won’t make a significant difference at first. But put them into practice and give it some time. In 6 months to a year of regular practice, you’ll see real growth. If you’re truly ready and willing to put in the hard work and change your own limiting habits, you’re going to have more readers, more subscribers and more revenue from your blog. The Habits of Highly Successful Bloggers is available right now for digital download.
The title of this blogging book says it all, right? It’s actually a digital download version of my ultimate guide: How to Start a Blog (on the Side).
In this free book of mine (which you can pick up right here), you’ll get my exact, step-by-step tutorial on how to get your blog set up. It goes from zero all the way through to learning how to write a blog post that’s designed to attract readers, to publishing your first article, finding your target audience and bringing in your readers. Since I first published this guide and blogging book nearly two years ago, more than 1 Million people have read—and taken action—on this foundation process for building a successful blog business.
That’s why I’ve packaged it into the format of a digital book, and give it away for free to my readers. Get your copy for free (right here) today!
After getting your blog started, the natural next step is… getting readers to your blog, right? This free blogging book (written by me) is a downloadable PDF version of one of my most successful recent guides: How to Promote Your Blog in 2020.
If one of your goals is to eventually build a profitable blog, then you’ll need to figure out how to tap into reliable, dependable, lucrative sources of traffic. In this second free blogging book of mine (which you can pick up right here), I’m walking you step-by-step through the most impactful 12 strategies I’ve used to grow my blog from zero to more than 4.4 Million yearly readers. We’re covering everything from nailing your blog’s SEO efforts, to researching and learning from your competition’s traffic sources, setting up a high-impact guest blogging campaign, leveraging email marketing, social media channels, connecting with influencers and more. There’s truly a promotional strategy for everyone in this free blogging book.
Because this guide has been so popular with my readers, I’ve decided to make it into digital book—and give it away for free. Get your free copy (right here) today!
The last of my own blogging books, is another free (in-depth) guide to learning how to monetize your new blog. You can pick up a free copy right here.
I wrote this book, pulled largely from this guide right here on my blog, to highlight how an ordinary person can learn to make a massive profit from blogging—not overnight, and not without putting in a lot of hard work, but to show you that it’s possible. I launched my blog in 2014 and have steadily grown it into becoming a full-time business (and source of more than $450,000 in annual revenue). This book is ideal for new bloggers or people who have started a blog but simply aren’t making a profit. It’s not written for experienced bloggers that’ve already mastered monetization, but rather for those still learning how to best carve out a profitable niche and start earning back from their blogs.
How to Make Money Blogging covers topics like how to strategize on a smart blog niche, actionable ways to earn money through your blog, how to grow your traffic, and more. Since this blogging book is constantly updated, the information (and strategies I’ve broken down) are always as fresh as possible. The book version is available for free digital download right here.
Get your free copies of my 3 top eBooks (in PDF format) that’ve helped me start a successful blog and reach 500,000+ monthly readers today.
Atomic Habit was written by my good friend James Clear. Some of his ideas helped inspire my book The Habits of Highly Successful Bloggers, and he has been gracious enough to appear on my podcast. This book discusses how creating good habits will help you achieve your greatest goals. James Clear is an expert in habit formation and in his book he gives away genuine practical strategies that just about anyone can use.
He explains the need to focus on habits and systems before you can really reach your goals, which is why I’ve ranked it so high on my list of the best blogging books here. Goals are good for inspiration, but the system you use is the vehicle that gets you there. For example, if you want to be an incredible blogger—you’ll need a content schedule you can stick with.
In Atomic Habits, James covers things like why small habits make a big difference, how to build better habits, how to change your environment to become more successful, how to make good habits more appealing than bad habits, and many other very useful very practical insights. He keeps things interesting with engaging writing and incredible stories. He includes his own real-life experiences as well as stories from Olympic gold medalists, successful business leaders, physicians, comedians, and artists.
His book is currently available in hardback, paperback, audio, and Kindle versions on Amazon right here.
Regardless of the type of blog you want to build, I always recommend WordPress as the best blogging site to use when creating your own blog. It’s a free and very powerful platform that millions of bloggers use around the world. That being said, there is a learning curve when you’re just beginning. There are a lot of online tutorials for WordPress as well as an online help forum for WordPress users. But if you’re looking for a one-stop-shop consider WordPress for Beginners by Dr. Andy Williams.
Author Andy Williams has written several books related to websites, SEO and other topics pertaining to running a website, and this book dives into things like how to register your domain name, how to design your WordPress website, making tweaks to your blog layout, securing your blog, an introduction to basic HTML and tons more content. If you’re already quite familiar with WordPress, you may not find this blogging book as useful, but there’s probably still insightful information you can use to further customize your blog.
This book is currently available as an eBook or in paperback form on Amazon.
If you’re a more experienced blogger and you’re ready to take your site to the next level, you’re probably going to want to learn a thing or two about HTML and CSS. That’s why the blogging book HTML and CSS by Jon Duckett will come in handy. At this point, you may not be ready for behind the scenes work. If that’s you, don’t worry. You don’t have to be a coding expert to make a great website, though. On the other hand, if you want greater customization and control of your site, learning some code is an excellent way to do it.
Jon Duckett’s book is packed full of extremely helpful information about links, images, structure, tables, forms, text, color, and a lot more. He covers both HTML and CSS for many of the same topics.What’s really exceptional about the book is just how visually beautiful it is.
You may think that a blogging book about coding would be really basic, but this book was designed in a way that makes you want to flip through it even if you have no interest in coding at all. HTML and CSS can be helpful for people who have a strong understanding of coding, but it’s geared primarily for beginner to intermediate users.
This book is currently only available in a print version on Amazon here.
There’s work, and then there’s Deep Work. There are plenty of times when you set out to work but you’re filled with so many distractions that you can’t give your work attention that it needs.
When you are able to work without distractions, you’re able to push your cognitive skills to their limits. As a result, you can produce incredible work that creates new value. The valuable work your produce is difficult for other people to replicate and it stands out in the world. It has the potential to impact a lot of people in positive ways. That’s what author Cal Newport calls deep work. His book Deep Work contends, when a person is in a state of deep work, their brain begins working more rapidly and effectively.
But how do you get to this point?
Cal Newport is an MIT graduate and professor. In Deep Work, he explains how you develop your ability to engage in deep work even with a busy schedule. And the real reason I’ve ranked this on my list of the top blogging books, is that he gives real-life advice for ways to work without distractions and produce meaningful work that lasts far longer than a Tweet or Facebook post ever could.
This book comes in a variety of versions including print, digital, audio CD, and audio download on Amazon.
There’s absolutely no secret that digital marketing is essential for your blog. The only problem is—sometimes it’s hard to stand out. There are millions of other users trying to attract attention to their accounts. Couple that with algorithm methods that don’t always work in your favor, and you may find digital marketing extremely frustrating. That’s why books like Faster, Smarter, Louder are so beneficial (and sitting high up on my list of blogging books you need to read).
This book, written by successful digital marketers Aaron Agius and Gian Clancey, talks about how you can effectively use digital marketing for your blog (and other forms of businesses).
Their book talks about the importance of reaching your audience through authenticity, value, and real human connections. In the introduction of this blogging book, they write, “A powerful brand is one part technical savvy and one part social smarts… This book balances process with humanity, proven marketing strategies with a heartbeat. After all, it doesn’t matter what you do if you can’t relate to the mindset of your prospective customers.”
Faster, Smarter, Louder is available in eBook and print on Amazon.
Social media is an incredible resource for marketing your blog. People spend an enormous amount of time on social media and many acknowledge that social media influences their purchasing decisions. Unfortunately, like digital marketing in general, social media can be a hard nut to crack. You can spend a lot of time working on the perfect photo for Instagram and end up with minimal reach—and this lives on my list of the best blogging books, because it gives you a much more useful skill: storytelling.
The book Storytelling by Daniel Anderson dives into the art of engaging your audience with stories. His book explains how you can use your stories to create interest and make people want to return to your platforms. The same advice can be used for your own blog posts. People want something they can connect with and a good story has always had the power to pull people in.
You can get this book in print or as an eBook on Amazon.
Another really useful book for growing your social media presence, is One Million Followers by Brendan Kane.
Brendan Kane is a digital strategist that has worked with people like Rihanna and Taylor Swift, and he’s also worked with brands such as MTV, Skechers and IKEA. This blogigng book also includes interviews with influencers, celebrities, and marketing experts who explain their insights on developing their social media presence.
The first chapter of his book details how he gained a million followers. He writes, “Although it may sound like a ludicrous undertaking, building a massive social following in thirty days or less is possible.” He goes on to say that he used a growth hack to garner that many followers, but “without the other strategies, mindsets, and processes shared in this book, you won’t become a rock star at content creation.”
His other processes teach you how to gain diverse and authentic followers, create valuable content, and develop branding on social media. The main social media platforms that he discusses in his book are Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
One Million Followers is available in print, digital download, and audio digital download on Amazon.
One powerful way to create interest in your blog is by word-of-mouth marketing. When someone takes the time to promote your blog—or a particular blog post—people are far more likely to click. Think about it. Your best friend tells you that you absolutely have to watch a brand new TV show. You and your friend have similar interests and generally like the same things. You’re way more likely to watch it after your friend recommends it than you are from a random ad.
That’s what the book Talk Triggers is all about, and why it fits squarely amongst my picks for blogging books you need to read this year. Written by Jay Baer and Daniel Lemin, this book looks into strategies for getting people to share your work.
They explain, “Nobody says ‘let me tell you about this perfectly adequate experience I had last night.’ The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That’s when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.” Talk Triggers gives you tangible ways to stand out against your competitors, reach people in meaningful ways, and truly understand what your customers (or blog visitors) really want and need.
Talk Triggers is available in print, digital download, and audio download on Amazon.
Learning to nail your blog SEO is an integral part of marketing your website and getting your content discovered in search engines like Google. Without a good SEO strategy, you simply won’t rank high on a search engine. You can’t afford to miss out on search engine traffic because 51% of website traffic comes through organic searches.
If this is the first time you’ve heard about SEO, or if you only have a minimal understanding of it, you’d benefit from reading a very foundational and comprehensive blogging book like SEO Like I’m 5. And although the book is written in a way that is accessible to beginners, it also offers valuable insights to people more well versed in SEO. SEO Like I’m 5 also includes screenshots, step-by-step instructions and SEO templates, making it a more helpful blogging book than your average.
This book is available in print, but is more accessible as an eBook, both on Amazon.
For another fantastic blogging book focused on SEO, check out SEO 2020 by Adam Clarke. It’s been updated and expanded to include recent information for SEO best practices—and gets frequent updates from the author. Clarke explains, “Most published SEO advice is either outdated or just dead-wrong. Google’s constant updates have made many popular SEO optimization strategies useless.”
His blogging book includes more recent changes to Google’s algorithm methods like the Google 2018 industry change update, sometimes referred to as the “Medic Update” and much more. SEO 2020 also covers topics like how to survive Google updates, what keywords are, how to structure your site for automatic SEO, attracting high quality links and quite a few other topics.
This book is available in print and eBook form on Amazon.
Let’s say you’ve started a blog and you’re now ready to monetize. What should be your first step? Affiliate marketing (by promoting the right products with healthy affiliate programs) is one of the best monetization channels for bloggers. If you’re interested in learning more about affiliate marketing, check out Christopher Clarke and Adam Preace’s book Affiliate Marketing 2020.
This blogging book is up-to-date and covers a huge range of topics for affiliate marketing. In it you’ll learn important things like picking a niche, finding the best affiliate offers, building a blog business plan and a lot more. This book is a really good option for people who are new to blogging, people who want to be more successful with monetization, and people who are already successful but want to gain some additional insights.
Affiliate Marketing 2020 is available as an audiobook, eBook and paperback on Amazon.
Many people are attracted to blogging because it’s an opportunity to express creativity. When you start a blog you’re able to use your vision and make something that didn’t exist before. If you love creativity (or if you wish you were more creative) Creative Confidence by Tom and David Kelley is just for you. The first chapter of this blogging book begins with:
“When you hear the word ‘creativity,’ what do you think next?… You may equate ‘creative’ with ‘artistic.”…As brothers who have worked together for thirty years at the forefront of innovation, we have come to see this set of misconceptions as the “creativity myth.”…This book is about the opposite of that myth. It is about what we call ‘creative confidence.’ And at its foundation is the belief that we are all creative.”
Creativity increases productivity, helps problem-solve, and helps you come up with fresh and interesting ideas. Creative Confidence will give you strategies and principles to help develop this key skill, which is why I’ve ranked it amongst my picks for must-read blogging books.
This book is available as an eBook, in print form and as an audio download on Amazon.
Let’s go old school for a moment. Can you be a successful blogger and be a terrible writer? The answer is probably not. You may have really great ideas to share, but people aren’t going to stick around if your writing is dull—or they can’t understand what you’re saying. Your writing has to grip your readers. You have to give them some reason to keep reading. So let’s go back to basics.
What makes writing engaging and captivating? Even if you’ve never read a Stephen King novel, you probably know who he is. He’s written over 50 novels, a couple hundred short stories, and his writing has been adapted for both film and TV. He obviously knows a thing or two about writing—hence why his writing tutorial makes an appearance on this list of blogging books.
The good news for the rest of us is he chose to impart some of his writing knowledge in his book On Writing: A Memoir of the Craft, Stephen King shares some of his best writing advice. He talks about his own personal experiences and passes on his habits and even blogging tools to help other aspiring writers.
This book is available in audio, digital download and print via Amazon.
Bird by Bird by Anne Lamott is another blogging book dedicated to writers on this list. Anne Lamott is an author of both fiction and non-fiction books and she is also a writing teacher. Even though her book Bird by Bird came out almost 25 years ago, it still holds deeply valuable thoughts about writing.
The concept of this blogging book came from a childhood memory. When her brother was ten, he had a huge assignment due for school. He was supposed to write a report on birds. He had been given three months to write it, but he had waited until the day before it was due to start. At the kitchen table and almost in tears, her brother was feeling extremely overwhelmed. Their father came to him and said, “Bird by bird, buddy. Just take it bird by bird.” Anne Lamott took the idea of simply doing one simple thing at a time and applied it to writing. She explains that you have to start by giving yourself short little assignments before you can tackle big huge concepts. If you’re going to write a novel about your childhood, first write a single description. Don’t worry about writing an entire novel at once.
In the case of bloggers, don’t worry about creating an entire collection of work when you first begin. Write one valuable piece of content at a time.
Bird by Bird is available for digital and audio download and is also available in print on Amazon.
You’ve gained some success, you’re making some money, people are starting to notice your blog. Maybe you’ve even experienced significant success and you’ve reached heights greater than you ever thought you could. The only problem is the tasks are starting to become more than one person can handle. You’re trying to juggle writing content, marketing, photography, customers, affiliates, website design and a million other things. What should you do now?
That’s where Chris Ducker’s blogging book Virtual Freedom comes in. This blogging book is for entrepreneurs who know they need help but don’t know where to start. It’s also for people who struggle to let go. It’s your creative genius and you know best how you want everything to run. At some point though, you have to take that leap and hire out some of the workload.
Chris explains, “Entrepreneurs often suffer from ‘superhero syndrome’—the misconception that to be successful, they must do everything themselves. Not only are they the boss, but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It’s no wonder why so many people give up the dream of starting a business—it’s just too much for one person to handle.”
To overcome this battle, Ducker offers helpful advice about finding and hiring a virtual staff, training your staff, and managing your staff, which is why it ranks amongst my favorite blogging books every blogger should read.
Virtual Freedom is available in print, audio and eBook versions on Amazon.
Company of One has been one of the most instrumental (recent) blogging books in my life. In this fantastic book, my friend and veteran solopreneur, Paul Jarvis, talks about his practical philosophy (and actionable approach) to building a self-funded, profitable and enjoyable business that’s designed to deliver the lifestyle you want to live—without feeling like you need to build a giant company in order to be “successful” by your own definition.
While not specifically about the nuance of building a blog-based business, this book is particularly relevant to those who want to grow their own blogs, because it goes deep into the (important) process of structuring a purposeful, single-person business that’s designed to stand the test of time.
Whether you realize it or not, that’s pretty much exactly how most blogs are designed. From a business philosophy standpoint, I couldn’t recommend this blogging book more highly.
Company of One is available in print, audio and eBook versions on Amazon.
Very early on in my blogging journey, I realized the importance of delivering a great user-experience for my blog readers. Chief amongst what constitutes a phenomenal user-experience, are ultra-fast page load speeds and a site that’s constantly running smoothly… two features that are heavily influenced by having the right kind of hosting for your growing blog.
That’s where managed WordPress hosting (and this excellent free eBook written by the team at Kinsta) comes into play. If your pages load too slowly, the vast majority of first-time readers will hit the back button without thinking twice—and I know I’ve lost readers to that in the past.
If you’re relatively new to using WordPress on your blog, or you’ve always just held onto the basic hosting plan you got started with, the chances are high that you’re either managing everything from backups to updating WordPress (and themes and plugins), along with monitoring and fixing any security breaches—or you’re not giving these essential aspects enough attention they deserve.
Managed WordPress hosting is a free eBook by the team at Kinsta, that breaks down how their platform can power up your WordPress blog and simultaneously take care of all the time-consuming (crucial) tasks that can help your blog grow to new heights. You can download it for free right here.
If you’re not a book person—or even if you are—you’re probably wondering at this point if even the best blogging books can actually help you.
If you read them, will your blog become an overnight success? The answer is no.
None of the blogging books on the list will automatically make your blog explode with traffic and excite all of those new readers. You’re not instantly going to have hundreds of valuable blog post ideas that nobody else is competing for. You won’t start making more money from your blog the day after you read one of these blogging books.
The problem is… too many beginning bloggers quickly read about helpful blogging tips, tricks, hacks and advice—then do absolutely nothing with it.
It really won’t help grow your blog if you only read these top blogging books… yet never take action or follow their advice.
Your success as a blogger will come only through your own action.
These blogging books here today will all give you a foundation—a blueprint to follow—but unless you start implementing the ideas, strategies and adopt the mindset of experimentation these authors advocate for, you can’t expect to see a change in results.
Not only that, but anyone who tells you to expect instant success after reading a book, isn’t being truthful with you.
Every blogging book on this list has actionable, valuable information. But it takes time, commitment and endurance in order to implement the lessons you’ll learn.
You can do incredible things with your blog, but be prepared to put in the hard work.
My advice is to start with one or two of these blogging books that you connect most with. Use them as a guide post to start improving your blogging business.
Get your free copies of my 3 top eBooks (in PDF format) that’ve helped me start a successful blog and reach 500,000+ monthly readers today.
Just proof that they have no plan, and no idea what they doing.
Pedro Ramos, regional secretary for Health and Civil Protection, announced that as of July 1, tourists who arrive in Madeira without a negative result for covid-19 will have to perform the test, but will be able to follow their normal route without knowing the result of the laboratory test.
The regional secretary says that the results will be known in 12 hours, but until then there will be no restrictions on anyone visiting or returning to Madeira.
The reopening of spaces with night activity in Madeira is scheduled for next Monday.
The resolution is now officially published and authorizes that all nightlife establishments can return to activity, albeit with restrictions.
It can be read that the Regional Government reveals “to authorize the capacity of these establishments, including terraces and outdoor spaces, at 50% of their maximum capacity; Limit your opening hours until 2 am; Establishments must ensure that all people who work there and who attend are aware of compliance with the rules, correct hand washing, respiratory etiquette, as well as other personal and environmental hygiene measures, applying to these spaces the established rules ”.
As for food and beverage establishments that have rooms or spaces for dancing or where they usually dance, the following additional rules and guidelines are as follows: “Limit the capacity of these establishments, including terraces and outdoor spaces, to 50% of the its maximum capacity; Limit your hours of operation until 2:00 am, in cases where the hours of operation included in the licenses issued by the competent administrative entities go beyond that time. ”
Today, we’re talking about how to highlight text in WordPress (in both the Gutenberg editor and Classic editor), to get a highlighted result like this:
Here’s an example of highlighted text.
As a new blogger when you’re just getting your blog off the ground, all of the little technical components of learning WordPress can be a bit of an unwelcome challenge—for example, figuring out things like how to highlight text in WordPress, (or change font colors and font sizes) for the various different text elements on your WordPress blog.
Well, the good news is that while highlighting text in WordPress used to be less intuitive to learn on your own, it’s now gotten much easier to do in 2020 (both in Gutenberg and the Classic editor).
And to make sure we’re covering all of our bases, I’ll show you how to highlight text in WordPress both using the Gutenberg editor and Classic editor—in this quick tutorial.
Now, let’s walk through highlighting text in WordPress—without performance draining plugins that negatively impact your blog SEO and page load speeds.
Alright, now let’s dive in and talk about highlighting text in WordPress!
The (best) process for highlighting text in both the Gutenberg and Classic editors, is actually exactly the same from a technical standpoint—it just looks a bit different, due to the visual changes in Gutenberg vs the Classic editor.
In both cases, you’ll be adding a background color HTML style attribute to the text you want to highlight.
That’s by far the cleanest, easiest and most performance-friendly way to highlight text in WordPress (without the need for installing plugins or using other tools that inject unnecessary code into your blog). So, let’s walk through this process.
Here’s a quick GIF (looped video demonstration) showing how to highlight text in the Gutenberg WordPress editor:
I know this GIF moves a little quickly (and isn’t easy to read on mobile devices). So, here’s a step-by-step tutorial on highlighting text in WordPress using the Gutenberg editor (in 2 easy steps):
Once you’ve clicked on the “Edit as HTML” option, you’ll see your paragraph of text converted into something that looks like this (with all of the HTML attributes of your text now visible):
From here, this is where you’ll now add the background color style attribute (into the HTML version of your paragraph) which will highlight your text.
This is the step that actually highlights your text, by adding this background color style attribute to the beginning your text:
<span style="background-color: #fdf2d0;">example of text you want to highlight</span>
Know that you can of course swap out the color code here for any 6-digit hex code you want to use as your highlight color—and you’re all set!
Don’t forget to wrap up the portion of text you want highlighted with a closing
</span> tag (as pictured in the screenshot above)—otherwise the rest of the text in your paragraph here will automatically become highlighted.
Once you’ve finished highlighting your text, just switch back to “Edit Visually” in the Gutenberg editor like so:
Now, your text will be highlighted, and it’ll look like this:
Alright, you’ve now learned how to highlight text in the Gutenberg WordPress editor—so let’s walk through doing the same thing with the Classic editor.
If you’re writing a blog post in the Classic WordPress editor and want to emphasize a particular section of text by highlighting it—that’s just as easy to do as it is in Gutenberg.
Here’s a quick GIF (looped video demonstration) showing how to highlight text in WordPress via the Classic editor:
Because that GIF moves pretty quickly and isn’t as easy to see on mobile as it is on desktop, here’s a step-by-step breakdown of what’s happening when you want to highlight text in WordPress using the Classic editor (in 2 easy steps):
Once you’ve selected the text you want to highlight, it’s time to switch your editing mode over to “Text Mode” in the upper right hand corner over your editing pane:
Now, you’ll be viewing the HTML version of your blog post—and this is where you’ll add in the attribute that highlights your text.
This is where you’ll actually be highlighting your text, by adding the following background color style attribute to your text:
<span style="background-color: #fdf2d0;">example of soon-to-be highlighted text</span>
Like in the Gutenberg tutorial above, you can also swap out the color code here to set any custom highlight color for your text.
Just remember to close out the portion of text you want highlighted with a closing
</span> tag, otherwise you’ll highlight the rest of your content in the post (from where you started the background color change).
Now once you switch back to “Visual Mode” in your Classic Editor, here’s what that highlighted text will look like:
example of highlighted text
And voilá! You’ve highlighted your text in the Classic Editor! 👏
Now that I’ve spent a few minutes showing you how to highlight text in WordPress… we haven’t yet touched on why you’d want to highlight text in the first place, and when the application of highlighted text can actually have a positive impact on the content of your blog.
Here are a few of the reasons why I highlight text within my blog content:
Alright, that’s all for today!
You just learned how to highlight text in WordPress (both in the Gutenberg editor and Classic editor)—and how to use highlighted text to your advantage.
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Tomorrow, Saturday, the 29th, Sata Air Açores will resume flights, with reduced operation, with daily flights to all the islands of the Azores archipelago, with the exception of Corvo Island, which will have air connections on Monday, Wednesday and Friday.
As of June 15, air connections between Funchal and Ponta Delgada, as well as Lisbon and Ponta Delgada and Lisbon and Terceira, are restarted.
On June 22, air connections between Lisbon and the airports of Horta and Pico begin. Connections between Porto and Ponta Delgada, as well as international connections to Boston, Toronto, Praia (Cape Verde) and Fraankfurt will start on July 1st. The resumption of international calls is conditioned to the lifting of restrictions on the entry of foreign citizens in Portugal and in the different countries in which Sata operates, as well as the evolution of the covid-19 pandemic in the countries of origin.
As an entrepreneur, I’ve painstakingly learned the importance of heeding the best business advice I’ve received from many of the world’s top entrepreneurs. The bottom line: It takes a lot to start a business and grow it to profitability. Funny enough, the most impactful lessons have come from my biggest failures though.
All in all, despite receiving great business advice and success tips back during my college days, I’ve gone on to learn more about how not to start a business through my experiences. Still, my early failures haven’t stopped me in learning from my mistakes and moving on to become gainfully self-employed.
Over the past five years, I’ve gone from learning how to start a blog and growing it to more than 500,000 monthly readers (head over here if you want my top blogging tips). I’ve launched online courses, started a profitable freelance business, built physical products and more.
I grew my side business to over six figures in revenue before quitting my job in 2016.
Now, I’m teaching other entrepreneurs how to do get started in my free course, Find a Profitable Business Idea today. But this post isn’t really about me (surprise). And I want to start by answering an important question…
I’ll be the first to tell you that each and every one of these entrepreneurs I’ve interviewed to share their business advice with you—have had their own unique journey to building a successful business. They’re all different. Some come from backgrounds of wealth and influential connections—while others have built empires starting truly from nothing.
Don’t take the business advice you hear as gospel to be followed word-for-word. Rather, use it as a tool to inform your big decisions and major strategic moves within your own business.
The reason you should care about the business advice other successful entrepreneurs have to share with you… is that their experiences and words of wisdom may just come in handy one day. I worked hard to bring advice from a diverse sampling of the world’s most successful and respected entrepreneurs, so you’ll be prepared to start a business in today’s climate.
From Richard Branson to Arianna Huffington, Tim Ferriss, Mark Cuban, Sophia Amoruso and many more, the business advice from this group of entrepreneurs is collectively worth an incalculable amount of time and money.
They’ve created products & services we’ve all heard of, turned entire industries upside down, redefined what it means to be successful when you start a business and many have also written business books or taught online business courses about it. Suffice it to say, their business advice is worth its weight in gold.
Not surprisingly, many of these entrepreneurs had very similar pieces of business advice to share, based on what’s worked for them when it comes to learning how to grow a business.
Here were some of the biggest trends in their business advice:
Whether you want to start a business for the first time or you’re an experienced entrepreneur, you’ll find incredible value in the best business advice and success tips these entrepreneurs have to share today—some of them even made their way over to my list of the best motivational quotes I’ve heard.
Join my community today and I’ll send you weekly tips, strategies and insights on growing a side business.
Oh, and one last word of advice—I highly recommend reading this entire post.
You’ll hear from some of the most recognizable names in business from the past several decades.
Let’s kick this off with one of my biggest heroes in the world of business, Sir Richard Branson.
Sir Richard Branson, one of the world’s most recognizable billionaires, and the founder of Virgin Group, has built an empire comprised of more than 400 companies including airlines, record stores, publishing organizations and he’s even tackling commercial space travel. He’s also the author of more than a dozen business books, including his latest (fantastic) autobiography, Finding My Virginity that shares from behind-the-scenes of the ups and downs throughout Branson’s more than fifty year career as an entrepreneur. During his interview on 30 Days of Genius with CreativeLive, I got to hear his best business advice for aspiring entrepreneurs who want to start a business of their own, first-hand:
“The best businesses come from people’s bad personal experiences. If you just keep your eyes open, you’re going to find something that frustrates you, and then you think, ‘well I could maybe do it better than it’s being done,’ and there you have a business.”
“If you can improve people’s lives, you have a business. People think, ‘well everything’s been thought of,’ but actually, all of the time, there are gaps in the market here and gaps in the market there.”
Arianna is a co-founder of The Huffington Post, author of the recent New York Times best-seller The Sleep Revolution and stepped down as Editor-in-Chief of The Huffington Post to pursue her new wellness startup, Thrive Global, which will offer wellness trainings and workshops on stress reduction. Here’s her business advice for entrepreneurs who want to start a business for the first time:
“If you’re going to start a business, you need to really love it, because not everybody is going to love it. When The Huffington Post was first launched in 2005, there were so many detractors. I remember a critic who wrote that The Huffington Post was an unsurvivable failure.”
“When you get reviews like that and detractors like that, you have to really believe in your product. When you really believe in your product, you are willing to deal with all the naysayers and persevere.”
Mark is an entrepreneur and investor on ABC’s Shark Tank. He’s the owner of the NBA’s Dallas Mavericks, Landmark Theatres, Magnolia Pictures, and is the chairman of the HDTV cable network AXS TV. In his recent interview on 30 Days of Genius with CreativeLive, Mark talked a lot about the mistakes many new entrepreneurs make when they think they’ve found a profitable business idea. Here’s his business advice to those who want to start a business:
“What I always ask people is, (1) is it something you love to do and (2) is this something you’re good at?”
“Then, taking that first step is always the hardest. It’s terrifying, but really, it’s about preparation. We all go through this process where you’ve got the business idea, you get that feeling in your stomach and you get all excited. Then you talk to a friend, and your friend says, ‘oh wow that’s pretty cool, I’ve never heard of anything like that. I’d buy that.’ And then you do the Google search.”
“The first thing I’ll tell you, is that just because you don’t see it on Google, doesn’t mean one hundred companies haven’t gone out of business doing the same thing. It hasn’t been done for a reason, because every company that’s tried it, has gone out of business.”
Robert is a seasoned entrepreneur and investor who’s built & sold several companies to major brands like AT&T. Now a leading authority on information security technology, he’s also one of the most recognizable faces from ABC’s award-winning show, Shark Tank where he’s earned a reputation for sharing down-to-earth business advice to young entrepreneurs. Here’s Robert’s best business advice for aspiring entrepreneurs when it comes to pitching your idea:
“You have 90 seconds, if you’re lucky. If you can’t make your point persuasively in that time, you’ve lost the chance for impact. Facts and figures are important, but it’s not the only criteria, you must present in a manner that generates expertise and confidence.”
“If you’re not prepared to make your pitch, you may just miss your next big opportunity.”
For more advice on how to successfully pitch investors, check out my friend Jock’s guide on how to pitch a Shark.
Sophia transformed Nasty Gal from an eBay store into a multi-million dollar empire with her own clothing line that was named the fastest growing retailer in 2012. She’s also the author of the New York Times best-seller #GIRLBOSS. Here’s her best piece of business advice to aspiring entrepreneurs who want to start a business:
“Don’t give up, don’t take anything personally, and don’t take no for an answer; you never know what you’re going to learn along the way.”
“The people who told me no, were the people that eventually told me yes; so don’t forget it.”
Tony is an entrepreneur, best-selling author, philanthropist and the nation’s #1 life and business strategist. A recognized authority on the psychology of leadership, negotiations and organizational turnaround, he has served as an advisor to leaders around the world for more than 38 years. He’s also the author of five internationally bestselling books, including the recent New York Times #1 best-seller MONEY: Master The Game. Tony has empowered more than 50 million people from 100 countries through his audio, video and life training programs. Here’s his business advice for aspiring entrepreneurs who want to start a business:
“The most painful mistake I see in first-time entrepreneurs is thinking that just having a business plan or a great concept is enough to guarantee success. It’s not. Business success is 80% psychology and 20% mechanics. And, frankly, most people’s psychology is not meant for building a business.”
“My business advice? Think honestly about who you are, what you want to accomplish, and what mindset you need to have to get there. Because the biggest thing that will hold you back is your own nature. Few people are natural risk-takers or emotionally ready for the challenges of building a business. You can’t just sign up for a marathon and run it without ever training. You have to increase your capacity and become fit. Being an entrepreneur requires similar kinds of emotional and psychological fitness so that you don’t become the chokehold on your business’s success.”
Tim is a New York Times best-selling author of three books, including the The 4-Hour Workweek. He’s also an investor, host of what’s usually the #1-ranked business podcast and an entrepreneur in his own rite. Today, he’s passing on the best business advice he’s received:
“The best advice I’ve ever received is that you’re the average of the 5 people you associate with most.”
“I’ve actually heard this from more than one person, including bestselling authors, Drew Houston of Dropbox, and many others who are icons of Silicon Valley. It’s something I re-read every morning. It’s also said that ‘your network is your net worth.’ These two work well together.”
Guy is Chief Evangelist of Canva, the author of thirteen books including the acclaimed Art of the Start, which has been hailed as a weapon of mass creation by entrepreneurs around the world. He’s also the former chief evangelist of Apple. Here’s his business advice to aspiring entrepreneurs who want to start a business of their own:
“My best business tip is to focus on the prototype. Don’t focus on your pitch deck, business plan or financial projections.”
“If you get a prototype out and you get enough people using it, you never have to write a business plan, do a forecast or do anything like that. A prototype is where you separate the BS from the reality.”
Derek has been a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher. He started CDBaby and HostBaby, which got way too big, so he gave them away. Now he’s a writer, programmer and student. Here’s his best business advice for aspiring entrepreneurs:
“Start now, you don’t need funding. Watch out for when you want to do something big, but say you can’t until you raise money to fund the idea. It usually means you’re more in love with the idea of being big than with actually doing something useful.”
“For an idea to get big, it has to be something useful–and being useful doesn’t need funding. If you want to be useful, you can always start right now with just 1% of what you have in your grand vision. It’ll be a humble prototype of your grand vision, but you’ll be in the game. You’ll be ahead of the rest because you actually started, when others waited for the finish line to magically appear at the starting line.” Read this post from Derek for much more.
Nir is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products at NirAndFar.com. Here’s his two cents and success tips for first-time entrepreneurs who want to start a business:
“The easiest way to tell if someone is a first-time entrepreneur is when they’re secretive about their ideas. I don’t reply to people who ask me to sign an NDA. Real entrepreneurs know good ideas are cheap and that success comes from hard work, not a stroke of genius.”
“The other big mistake I see entrepreneurs make is building a product for a customer they don’t know well. That’s why I always advise entrepreneurs to build a product for themselves–at least that way you ensure you’ve built something for a user you know intimately. All of the great tech companies of the past decade–Facebook, Twitter, Slack, Snapchat–were built by founders who were making products they wanted to use.”
Author, speaker, and the founder of What Works. Tara works with business owners to help them transition into more profitable business models, more compelling messaging, and more influence. She’s featured in Fast Company, Forbes, Inc, and DailyWorth for the work she’s done with her clients. Here’s Tara’s take on the biggest mistake new entrepreneurs make when they want to start a business:
“They wait to get started. They wait until they have more information, more experience, more, more money, and a more perfect version of whatever they have created.”
“All that waiting means they’re not really learning. When you’re an entrepreneur, the best way to learn is to do something, to put your idea into someone’s hands, or to talk to the people you want to serve. Stop waiting and do… something.”
Want to learn more from Tara? Check out her classes on CreativeLive covering a wide range of topics like turning your service into a product, building a community around your business, writing and selling eBooks, and more.
After becoming one of the world’s most well-known photographers at a relatively young age, Chase went on to co-found, CreativeLive, the world’s largest live streaming education company. Here’s his business advice for new entrepreneurs who want to start a business of their own:
“Scratch your own itch. Go after solving a problem that you have. Something that’s near and dear to you, not some random market opportunity.”
“Because, when things get hard, if you’re chasing just the dollars, or a random market opportunity, you’re not going to be able to have the fortitude, the passion, to stay with it.”
Noah’s the Chief Sumo at AppSumo, a community for entrepreneurs to discover and utilize the greatest products and blogging tools and even some blogging books for growing businesses. He also runs Sumo, a powerful suite of tools for growing web traffic, and was employee #30 at Facebook before getting fired and moving on to be an early director of marketing at Mint. Here’s his business advice for entrepreneurs wanting to start a business for the first time:
“Don’t waste time or spend money on non-core issues when starting a business. In fact, don’t spend any money until you make some.”
In an interview on my podcast, The Side Hustle Project, Noah shared with me even more of his business advice and thoughts about how aspiring entrepreneurs should go about starting their projects and successfully promoting your blog—including how he earned $1,000 in 24hrs on a brand new idea… selling beef jerky.
Steli is the CEO of Close, a high-powered inside sales communication platform (and my pick as the best CRM for small business) that’s powered by his years of experience driving millions of dollars in sales for hundreds of venture backed Silicon Valley startups. Here’s what Steli has to share as far as business advice for aspiring entrepreneurs who want to start a business today:
“One of the most painful and common mistakes I see first-time entrepreneurs make is that they fall in love with their own business idea.”
“They’ll spend months building what they believe to be the next innovative, disruptive, game-changing startup. Then they launch… and nobody buys, nobody cares, nothing happens.”
“Don’t fall in love with your business idea. Instead, fall in love with the problem you’re trying to solve for your customers, and validate your business idea early on that it is a problem worth solving.”
A Huffington Post columnist, Vanessa’s groundbreaking work at Science of People has been featured on NPR, the Wall Street Journal, the Today Show and USA Today. Here’s what she believes is the biggest mistake entrepreneurs make when they start a business for the first time:
“There is no path! I think the biggest mistake first-time entrepreneurs make is they desperately want a structured business plan and direct path.”
“One of the most important things about starting a business is being flexible. Listening to customers, watching data and making iterations and changes as needed. Sometimes having a path or a rigid business plan can limit you. Think of your business like a meadow not a path, just play!”
Lewis is the New York Times best-selling author of The School of Greatness, and host of the top-ranked podcast bearing the same name. He’s a writer, speaker, and online educator that teaches entrepreneurs how to start profitable online businesses—and he shares his story in this episode of my podcast, right here. Here’s his single best piece of business advice for aspiring young entrepreneurs:
“Perfectionism cripples a lot of entrepreneurs. They won’t launch their site or put their product up for sale until they think it’s perfect, which is a big waste of time. It’s never going to be perfect.”
“Pitch your product or service as soon as you have the bare bones of it put together. This will give you valuable feedback about whether your market really wants it. You can polish it later.”
Jon is the New York Times best-selling author of five books, including Do Over. He’s helped some of the biggest brands in the world tell their story, including The Home Depot, Bose and Staples. Now, he speaks to hundreds of thousands of people annually and reaches over 4 million readers on his blogs. Here’s his business advice for aspiring entrepreneurs who want to start a business:
“What I’ve learned, and what you’re going to learn too, is that being an entrepreneur takes hustle. And here’s the problem: Sometimes we think hustle is about becoming a workaholic or adding a lot of stuff to our lives.”
“Hustle is an act of focus, not frenzy. Hustle is about subtraction and addition. It’s not about doing more, it’s about focusing on the things that you need to do, in order to move your business forward. Hustle the right way.”
As the founder of WPBeginner, Optinmonster and several more successful online businesses, Syed has learned a thing or two about creating a successful blog business plan and launching companies in his 25 years as an entrepreneur. When asked to share his best business advice for young entrepreneurs, especially when it comes to figuring out how to promote your blog in the early days, here’s what he has to say:
“Perfect is a curse. Innovation is messy. Test, learn, and improve.”
“Often new entrepreneurs wait too long to put their product out in the market. With limited resources at hand, its crucial that you get an MVP out ASAP and start getting traction. Take the user’s feedback to iterate and improve your products.”
“Not launching fast enough is a mistake you simply can’t afford to make. If you want to get an edge over others, launch now!”
Sujan is a growth marketer and co-founder of the content marketing agency, Web Profits. He also runs Mailshake, Narrow and jumps out of airplanes in his free time—but seriously, Sujan has some impressive marketing skills and he (unknowingly) taught me much of what I’ve learned about going from learning how to make a website to picking up how to drive traffic to my blog. Here’s his best business advice for first-time entrepreneurs who want to start a business today:
“The most painful mistake I see inexperienced entrepreneurs make is copying or doing the same things that successful entrepreneurs have done, expecting similar results. What first-time entrepreneurs don’t realize is that the world is not a vacuum and there’s more going on behind the scenes than it appears. There’s much more effort that has gone into creating the success they see on the surface, and there’s no guarantee that a particular tactic or strategy will be successful for everyone.”
“My advice to first time entrepreneurs is to not get caught up in the glamour and don’t take things for face value. Rather, use these successes they read about as inspiration for what you can do too. I almost always recommend they set more realistic goals and forget about ‘going viral’ or trying to be like someone else.”
Ilise teaches creative professionals how to get better clients with bigger budgets. She mentors, coaches, and sells marketing tools for entrepreneurs on her site, the Marketing Mentor. Here’s how she advises first-time entrepreneurs when it comes to setting expectations around what it takes to start a business:
“Most people start out with completely unrealistic expectations of what level of effort is required and how long it takes to get a business off the ground. They are easily discouraged and give up way too soon. I blame it on wishful thinking.”
“The reality is that there is no way to know how long it will take or whether it will work at all. So my advice is to approach it with humility, grit and a willingness to do whatever it takes to succeed, even if that means you have to work really hard for a long time.”
Jeff is a ghostwriter, speaker, LinkedIn Influencer and contributing editor to Inc. He worked his way up to managing a 250-employee book plant and has become a sought-after ghostwriter for the world’s top business leaders. He’s written more than 50 books, including six Amazon Business and Investing No. 1’s. He’s collected four years of business advice in his most recent book, The Motivation Myth. Here’s his best piece of business advice to aspiring entrepreneurs who want to start a business of their own:
“Never forget that your business needs to take in more money than it spends. I know that sounds too simple, but so many people lose sight of that. That’s also why so many first-time entrepreneurs over-invest (or spend so much of their time looking for investors) early on.”
“Instead, work to come up with a creative solution that costs little to no money. That forced discipline will help you spend less than you make, even when you’re not making a lot. Sometimes capital is necessary, but at some point there must be return on that capital. There’s nothing wrong with taking equity investment, investing for the future, even losing money for a few years. But your plan has to get you back to that simple equation of making more than you spend.”
Larry is the founder of both Mobile Monkey, a next-generation chat bot for marketers, and Wordsream, a leading provider of AdWords, Facebook and keyword research tools used by over a million marketers worldwide. Larry is also a top columnist at Inc magazine, a Techstars mentor and keynote speaker for events around the world. Here’s his best business advice for aspiring entrepreneurs:
“The biggest mistake I see entrepreneurs make is over-estimating the novelty of their big idea.”
“Most often when I get pitched ideas from first-time entrepreneurs, I ask how is this different from [x]? Seriously, because it takes so much time and effort to go all-in on a business idea, you might as well wait for a truly great one.”
Author of Unmistakable: Why Only is Better Than Best and host of the acclaimed podcast, The Unmistakable Creative, Srini has interviewed over 600 entrepreneurs, creatives and thought leaders from all walks of life. From Tim Ferriss to Seth Godin, Kevin Kelly, Ryan Holiday and more, Srini has learned from the best, what it takes to become successful in business. Here’s his business advice for aspiring entrepreneur who want to start a business of their own:
“Probably the most costly mistake many entrepreneurs make is in choosing the people that they work with or hire. It’s a mistake I’ve made. And it’s a mistake I’ve seen over and over again.”
“The way we’ve gotten around that is to always work with somebody on a project before we start handing over significant equity stakes or large sums of money. If the trial project goes well, then talk about expanding the scope of the relationship. Sam Altman from Y-Combinator once said something to the equivalent of ‘a bad hire in the first few employees can be detrimental to a startup.’ I’ve really taken that to heart in my business.”
Michelle is an entrepreneur and blogger that runs the personal finance and lifestyle blog, Making Sense of Cents. Since 2011, she’s been using her background in finance to write great content and grow her blog business to over $70,000 in revenue per month. Here’s her business advice for new entrepreneurs who want to start a business, become gainfully self-employed and avoid the biggest blogging mistakes out there:
“The most painful mistake I see first-time (or inexperienced) entrepreneurs make is that they see others in their industry or blog niche as competition. This can significantly hold you back, as you may never learn industry secrets and tips, make genuine friends, and more.”
“Instead, I think you should see others in your industry or niche as colleagues and friends. You should network with others, attend conferences, reach out to people, and more.”
Founder of GrowHack, an email subscription of 17,000 founders and practitioners focused on repeatable monthly growth. Here’s the business advice Conrad has to impart with entrepreneurs who want to start a business today:
“At this point, I’ve worked closely with dozens of new technology products. Across the board, the most painful mistake I see first-time entrepreneurs make is placing too much focus on building product versus learning from users. There usually isn’t much risk in building software, but there’s a lot of risk in bringing a new product to market.”
“A few ways to solve this include: constantly talking to users, building an audience while or before you build and taking time to learn how users actually behave with your product. Not easy, but if you can really understand which type of user you want to optimize toward, you’ll increase your odds of finding an initial wedge in the market.”
Ankur is the Founder and CEO at Teachable, the premier online course building platform that allows online educators to build beautiful course websites, self-host content, control the branding, student data, and pricing all from one place. Here’s his business advice for new entrepreneurs who want to start a business:
“The most painful mistake I see people making repeatedly, particularly with their first project is striving for perfection over getting it done.”
“Weeks turn into months, months into years. As a result, whatever they are trying to launch isn’t out there gaining traction in the marketplace because of the fear of being perfect.”
“My advice is to go out and break shit. It’s easier to ask for forgiveness than permission when you start a business. The only way your project, your business idea or whatever is in your mind is going to become better, is by having people use it in the real-world. Listen to them and iterate until you have a solid product.”
Laurence is the creator of Learn to Code With Me, where she empowers people to learn digital skills so they can get ahead in their careers and lives. Her writing has been featured on Forbes, Mashable, and more. Here’s her business advice to first-time entrepreneurs who want to start a business of their own:
“The biggest mistake new entrepreneurs make is not putting themselves out there. If you want to succeed as an entrepreneur, you need to show others what you’re doing.”
“Instead of praying an audience (or customers) will find you, get in front of people in your space. Start a blog, podcast or create video content. Take advantage of social media. Attend in-person events. One way to make “putting yourself out there” easier is by making an effort to help others. (Sounds counterintuitive, I know!) On the individual level, maybe it’s by making an introduction. For a larger audience, perhaps it’s by pursuing and executing on actionable blog post ideas. However, by being helpful you’ll make a lasting impression.”
Nathan is host of the fastest growing business podcast The Top Entrepreneurs, and CEO of Send Later, a company he recently acquired after failing to acquire Success Magazine for $5m. He founded the social giveaway SaaS startup, Heyo and is an experienced online educator at CreativeLive where he teaches Facebook Marketing for Small Business Owners. Here’s his business advice for first-time entrepreneurs who want to start a business of their own:
“The most painful mistake I see first-time entrepreneurs make is that they try and invent something totally new because their ego tells them they have to.”
“It’s much smarter to copy a competitor you like, then tweak one or two things that you think will put you over the top.”
Tony is the founder and CEO of Coach.me, an app that helps you put your goals into action by actively tracking your performance in diet, fitness, productivity and life. Here’s his best business advice for aspiring entrepreneurs who want to start a business:
“I’ve been trying to start companies for years and I still make this mistake. Planning too far ahead. Many new entrepreneurs are stuck on this idea of what the company could be five years from now. They’re trying to make the five year version of the company happen tomorrow.”
“What they need to realize is that if you have no customers, the next milestone is one customer. A very powerful tactic to overcome this is to help young entrepreneurs focus on building on momentum. That means focusing on the next step and trusting that those first few steps will build to the speed and impact you want.”
Steve is a serial entrepreneur and currently co-owner of BuzzSumo and Anders Pink. From his experience starting and growing four different businesses over the years, here’s Steve’s business advice for new entrepreneurs who want to start a business without falling flat:
“Avoid being a single founder.”
“Creating a company is hard work, most startups fail. The one characteristic you need above all others is resilience. You need to be relentless and work harder than the competition, and even then you will have tough times. It is for this reason I have always started companies with more than one founder. It means there is someone to share the load, to reflect and to support each other.”
“It’s not impossible to be a single founder but in my experience it is easier to be resilient and successful as a team.” You can read more from Steve about how BuzzSumo achieved $2.5 million in revenue during their first year right here. I’d also recommend reading my post about starting a business with a friend, in case you’re considering going that route.
Founder of Millo.co, the premier destination for expert advice from the world’s top freelancers & founders looking to score great work from home jobs. Here’s Preston’s biggest piece of business advice for new entrepreneurs, those looking to learn how to make money blogging and for more, listen to his episode on my podcast about how to get blog sponsorships:
“First-time entrepreneurs almost always focus too much on non-differentiating work. Work that doesn’t make a difference in their business. Work that definitely doesn’t increase revenue.”
“A few simple examples: Redesigning your logo or website a dozen times in hopes of finding that perfect blog layout, setting up every social media account possible, trying to stay on top of said social media. And the list goes on. Instead, focus on revenue. Do the tasks that will increase revenue and reduce costs. Without a focus on that, your business is just a hobby.” To add to what Preston had to say, I’d double down and emphasize that in order to even consider doing work that makes a difference, you need to building and leveraging your entrepreneurial strength every day.
Also known as Logo Geek, Ian designs logos and brand identities for startups and SMEs. He also has over 80,000 Twitter followers and runs a popular social media group where he creates valuable resources for designers. Here’s his best business advice specifically for freelancers, and for more check out his episode on my podcast about how to become a freelance designer:
“As a designer, I frequently hear horror stories from new freelancers who’ve had a client that vanishes without making a single payment. Designers who have worked for hours, sometimes weeks, yet received nothing in return. It’s upsetting for them, painful to watch, but easily avoidable.”
“To prevent disasters like this, I recommend taking a 50% upfront payment before you even start, then taking the final 50% before any final files are provided. Any client not willing to work this way is unlikely to ever pay and should be avoided. I also strongly advise freelancers to have a written freelance contract, signed by the client, detailing what’s been agreed upon and what will happen in various different circumstances. This will give you ammo should your client be unreasonable, and will also add a level of professionalism and credibility to your service.”
Navid is the world’s leading expert on producing profitable virtual summits. His media coverage includes Forbes, Entrepreneur, The Huffington Post, Business Insider and much more. His mission is to show entrepreneurs what’s really working to build a profitable online business. Find out more about his courses, summits, and expertise on his website. For now, here’s his business advice for first-time entrepreneurs who want to start a business:
“There’s one incredibly painful mistake that I see new entrepreneurs make. It’s painful because it keeps them from success. They feel like they’re working hard, but not making any progress. The mistake? Trying to do too many things at once.”
“Focus, by definition, means narrowing your field of vision and attention. It means choosing which opportunities, projects, and even customers you’re NOT going to pursue. And it’s really, really hard. When I first started online, I was trying to do it all: podcasting, writing epic guides, blogging and I wasn’t doing any of it well. I realized that each time I jumped from idea to idea, I was diluting my efforts.”
It wasn’t until I decided to focus in on just ONE strategy, creating an incredibly high-value virtual summit, that I started to make serious progress in my business. After several months of super-hard concentrated effort, I launched the Branding Summit at the end of 2014, one of the largest virtual gatherings of experts on personal branding anywhere. I grew my email list by almost 3,000 highly engaged subscribers in a few weeks, and generated $20,000 in profit — much more than I’d earned up to that point!”
“Choose the one thing that will move the needle for you and your business. When you try to be the best podcaster, blogger, author, business coach and event producer all at the same time, you end up being mediocre at all of them. Pick one (like learning how to master the art and science of cold emailing). Focus. And work it, hard. One piece of bonus advice: As a newer business owner, one of the biggest ROI’s you’ll get is from investing in growing your email list. Whether you plan on offering a mastermind, writing books or producing online summits, you’ll need a powerful, engaged email list. Make that a focus from day one. If you want to hear the best advice that over 60 online experts and world-class business owners have on list building, check out the online event of the year, List Building School. It’s free, and it’s epic. Ryan here is one of our amazing speakers too!”
Tim is the head of marketing at Ahrefs and he runs a cozy little personal blog called BloggerJet, where he’s also covered tons of blogging topics related to doing smart blogger outreach, the best cheap hosting plans on the market, how much it costs to blog and more. Here’s Tim’s best business advice for aspiring entrepreneurs:
“The most painful mistake that first-time entrepreneurs make is they rely on their business idea too much.”
“They’re convinced that success in business is pre-determined by the awesomeness of their business idea alone. And they couldn’t be more wrong. Execution is equally (if not more) important than the actual idea. Ideation is the easy and fun part and execution is the hard and tedious one.”
“That’s why people would rather put faith in their ideas than invest countless hours of work towards making it happen. Like the character of Mark Zuckerberg famously said in “The Social Network” movie: “If you guys were the inventors of Facebook, you’d have invented Facebook.”
Caroline is a writer and entrepreneur helping millennials uncover their professional purpose with stories, statistics and heart. You can find her at carolinebeaton.com, on Forbes and right here on my blog where she shares her incredible story of going from secretary to self-employed. Now, here’s her best business advice for aspiring entrepreneurs who want to start a business the right way:
“The most painful mistake I see entrepreneurs make is launching before learning. For example, you may decide you want to launch a marketing consulting company, so you hastily make a website, content and reach out to people, but you haven’t yet figured out who your target clientele is. What people actually need help with or what you’re specifically good at. So no one bites.”
“Or you could launch a new app, but you don’t know what sells well in the app store or how to promote it. So even though you have a great product, no one sees it. Or you decide to write a book but haven’t really spent time with the key concept—researching, talking to people—so your book proposal falls flat and feels generic. Publishers ignore it.”
“This common mistake could also be framed as an inspiration/perspiration problem. We’re so inspired by the end result that we forego the process — a lot of which is hard, un-fun work. In turn, we sacrifice the best possible outcome. And this is painful because the solution is retrospectively so obvious: patience. Take time with each new idea; flesh it out; design it fully; have a plan and not just hope.”
Bobby is the CEO of Loka, a mobile app development company located in Silicon Valley. He previously started and sold two other companies in the technology space. He knows a thing or two about what it takes to build and sell a profitable business, and here’s his best business advice to aspiring entrepreneurs:
“The biggest mistake first-time entrepreneurs make is being deathly afraid that someone will steal their secret idea. Spoiler alert: Ideas are worthless.”
“It’s the execution beyond the idea that really brings home the gold. So focus on getting out there and meeting as many folks as possible to join your team, give you feedback and point you in the right direction. Any successful entrepreneurial journey is the sum total of a rather large (and under-appreciated) team that came together in a magical way. Get cracking on building yours.”
Jason helps entrepreneurs connect with influencers and experts to rapidly grow their business together at TheStoryTellerMarketer. He also co-hosts the Content Promotion Summit and teaches other entrepreneurs how to get more out of the content they create every day. Here’s what Jason has to share with aspiring entrepreneurs who need some business advice before they start a business:
“The most painful mistake I see first-time entrepreneurs make is that they don’t count the cost or figure out how they’ll actually make money ahead of time. Since entrepreneurs don’t create a business as a ‘charitable deed to mankind,’ they need to think about where their revenue and profit will be once the business scales.”
“For example, when I launched the Content Promotion Summit with my partner Cody Lister, we started off by focusing on three things. What the costs would be, how much money we’d potentially make and what the key levers for generating more sales (traffic, email opt-ins, and affiliate partners) would be. This gave us key insights into whether or not the business would be worth investing into before we launched. It may surprise you, but by using Noah Kagan’s quant-based marketing system and asking a few friends for benchmark numbers, it wasn’t difficult to get an estimate. In fact, our numbers were only 7% off from our main target.”
Lauren is a full-stack marketer who’s been featured on Business Insider, Entrepreneur, The Muse and more. You can find her on Twitter, Medium, or you can subscribe to her email newsletter. Here’s her business advice for millennials who want to start a business for the first time:
“The biggest mistake new entrepreneurs make is banking on an idea that isn’t valuable to anyone with actual, real-world problems.”
“You read about this new social media tool or this new game or social app. And it’s like: What happened to solving REAL, big, hairy problems as opposed to helping privileged kids send pictures that explode in a day (sorry, Snapchat – first example I thought of)?”
“My advice is to spend time with people who are different than you. This will open up your mind to different people and different problems, allowing you to connect the dots faster and make a real contribution to the world, as opposed to just being the next Mark Zuck.”
Cody is the founder of MarketDoc where he helps marketers, business owners, solopreneurs and bloggers get more customers from smarter content marketing. He’s also a co-host of the Content Promotion Summit. Here’s his business advice for aspiring entrepreneurs:
“Many first-time entrepreneurs don’t follow the Customer Development Model (the Steve Blank school of thought). They won’t presell their product. They avoid surveying their market, meeting or calling people from their target audience before they pony up substantial money and time building a product.”
“In other words, too often first-timers build a product behind closed doors and don’t get the feedback necessary to ensure they get buy in for their idea. As a result, they don’t reach product-market fit and end up building a product that fails or succeeds by mere chance, not by calculated steps.”
“I recommend that first-time entrepreneurs take this as a real wake up call to avoid making excuses for not getting meaningful product validation before spending resources on development. You need at least 95% confidence that the thing you’re working on will be predisposed to some initial success. There are too many other factors out there working against you when you’re first starting out and are tight on resources that make the road of entrepreneurship hard enough as-is. Don’t make it more difficult for yourself by building a bunch of features no one really wants to pay for.”
“Avoid the common mistake of aiming to be the next Facebook. Achieve product-market fit by focusing on building one core feature better than the competition and make sure that feature solves a big pain point for your audience. Don’t get lost in creating a bunch of features off-the-bat.”
“Keep your first product extremely barebones. Get clear product validation from your target customer before you spend any time or money building a Minimum Viable Product (MVP). Start small. Invest more resources in product development as you generate enough operating income to cover your ongoing research and development expenses. Hold off on executing your product roadmap before you have enough consistent sales revenue to support that vision.”
As a fellow freelance content marketer myself who’s spent years building out content marketing strategies for my clients, I highly recommend Cody’s epic new online course and educational platform, Content Marketing School.
Vasil is a super connector for entrepreneurs. He’s the CEO of Startup Socials, a global community of entrepreneurs that connects and empowers professionals working in the startup ecosystem. He’s also the founder of Growth Marketing Conference, Silicon Valley’s largest digital and growth marketing event. Here’s his best business advice for aspiring entrepreneurs who want to start a business:
“We have an exciting tradition at Startup Socials. Every Friday we meet with entrepreneurs one-on-one and help them solve startup related challenges.”
“One of the most costly and painful mistakes that I see over and over again is hiring in marketing and sales too early. Things tend to go VERY wrong when a founder brings on board a senior sales or marketing person who is lacking entrepreneurial spirit and/or experience working in startups. Instead of hiring full-time, founders should seek out and consult with experienced marketers and sales veterans who work with startups on a daily basis for a fixed fee or company stock based on specific goals.”
“Ultimately, your need to become your startup’s best sales person and best marketer before hiring.”
And remember, the fact that you can recite all the business slang, blogging terms or industry jargon that’s pervasive within your niche, doesn’t automatically make you a good salesperson. Connect with your target customers and learn how to truly help them.
Sol is an entrepreneur with over 15 years of experience, 6 companies and 8 figures generated from his businesses, including Examine.com, the original authority featuring independent analysis on supplements and nutrition. He now writes about entrepreneurship on SJO.com. Here’s Sol’s best business advice for first-time entrepreneurs:
“I have to go with: inaction. New entrepreneurs tend to overthink things that don’t really matter (logo, copy, etc.), but instead of validating their idea, they get lost in the weeds.”
“The advice is simple – just do it. Do a minimum version, talk to some friends, and see if they would be interested in it. If so, make a quick version, and go from there.”
Jen Kessler is the CEO and cofounder of Bizzy, a state-of-the-art marketing platform for eEommerce businesses. Jen studied business at Stanford and math at University of Pennsylvania. She’s worked at the forefront of bringing inventive predictive modeling to portfolio management across multiple industries, and is excited to be bringing that innovation to the marketing industry. Here’s her business advice for aspiring entrepreneurs who want to start a business:
“Stay balanced. As an entrepreneur, you need to be constantly processing new information, adjusting your plan, and making decisions.”
“If you are exhausted and 100% monopolized by work, you won’t have the perspective and insight that you need to guide your venture in the right direction. Sleeping, exercising, and having a life outside of work is critical for your endurance as a human information processor and decision maker.”
An engineer turned-marketer, Guillaume, the Co-Founder and CEO of Scoop.it, has experimented a lot with content marketing and developed the lean content marketing methodology as a way to help marketers generate ROI with content. Here’s the business advice he shares with new entrepreneurs who want to start a business:
“In 15 years as an entrepreneur, I’ve made many mistakes and I’ve seen a lot of entrepreneurs do them too. My answer is two-part since these are equally as important.”
“Falling blindly in love with an idea. Entrepreneurship needs passion, but love can be blinding. Many entrepreneurs believe in their idea so much that they fail to validate it. They tend to dismiss negative feedback on their products or neglect collecting some. And they end up missing product/market fit. Overcoming that requires taking some distance with the idea and applying intellectual honesty. My advice is to talk to potential customers or users from day 1 and for every day after that: never stop collecting feedback. We’re now 25 people on the team at Scoop.it, but I still answer support tickets and take sales calls because there’s nothing as real and valuable than a direct conversation with a customer.”
“Thinking that ideas are more important than teams. I hear a lot of first-time entrepreneurs tell me ‘I have a great idea for an app; I just need to find a technical co-founder to code it.’ But successful startups iterate their original idea constantly based on market feedback. Sometimes they even radically pivot like Paypal or Slack. Only great teams can do that, so the execution is much more important than the original concept. And it’s easier to change the idea than it is to change the team.”
“The most painful mistake I see most inexperienced entrepreneurs make is not delegating tasks effectively. I actually came from a nursing background where bad delegation meant someone could lose a limb–or worse, their life. The nurses that didn’t delegate would be busier, risking careless errors from trying to make up time by cutting corners. Business owners try to do the same thing.”
“I advise entrepreneurs who struggle with this problem to first get their tasks organized and written down. I like Asana for this. The tasks that they find themselves adding repeatedly are tasks that they should think about delegating. At the end of the month you need to send out invoices, add numbers to your analytics spreadsheet, etc. Find someone else to do that. The hours you save by outsourcing these types of tasks will help you focus on the things that only you can do–like plan the strategy and direction of the business.”
Chiara is the COO and co-founder of Bizzy, a state-of-the-art marketing platform for eCommerce businesses. She studied business at Stanford and Duke, and has a background in marketing and design. Here’s what Chiara has to say as far as business advice to entrepreneurs who want to start a business for the first time:
“Often I see first-time entrepreneurs struggle to organize and process feedback. When starting a company, you’ll get feedback from everyone: your early users, potential customers, investors, friends, and even your second cousin twice removed.”
“I’ve found it incredibly helpful to have a framework in place to systematically collect, prioritize, and implement product features based on customer feedback–both from customers you have, and the customers you want!”
Bram Kanstein is an Amsterdam-based entrepreneur and co-founder of We Are Off The Record, a digital growth agency for startups. Bram also made Startup Stash, a curated directory of 400 resources and tools to help you build your Startup that has helped more than 300k+ entrepreneurs from around the world. Here’s the best business advice Bram has to impart with entrepreneurs who want to start a business for the first time:
“I’ve discovered early on that building long-term value is more important than making short-term money. Sure, you can earn quick cash with some hustle but that won’t help you win in the long run.”
“I see a lot of people starting a business without thinking about the long-term value it can bring them. One of the things me and my business partner decided on when starting our digital growth agency We Are Off The Record, was that we wanted to build value with people and make sure that we’re able to call everyone we now work with, in 5 years and still have a good relationship. I haven’t won at the game of business yet, but I know that building a long-term network is the most valuable thing you can do.”
Silas and his wife Grace are the voices behind the wildly popular lifestyle, travel and personal finance blog, Chasing Foxes where they teach thousands of monthly readers how to live their best lives with a blog. They’ve written about topics like getting started with the best hosting plans, picking a domain name that’s right for your niche, and even how to choose amongst free hosting plans if you’re on a tight budget. Here’s the business advice Silas has to share with first-time entrepreneurs who want to start a business of their own:
“Once when I was working at a young startup, I made a suggestion at a business meeting. It fell completely flat, but three minutes later, one of the company’s investors walked through the door and made the exact same recommendation word for word. All of the management lit up, eager to express their approval and that they were on board.”
“Shutting people down because of their position within the company doesn’t express value to them. My suggestion to young entrepreneurs is to treat people well and stay humble, you never know where you could learn something.”
Alyce is the founder of New Stability, a site that teaches new freelancers how to grow a profitable service-based business. She’s also the host of the Freelance FAQ Podcast. I asked her to share with me the biggest mistake new freelancers make (and related business advice) when they start their own freelancing business:
“The most common mistake new freelancers make is not having a business strategy. Many freelancers start their businesses without thinking of the long-term growth their business needs to achieve. This often results on a broad service offering that could potentially be targeting the wrong market.”
“Successful freelancers are specialists in one particular service and not generalists with a broad offering. Specializing in one service area allows freelancers to build their expertise but can also understand their ideal clients. Being a specialist freelancer gives clients confidence that you are a professional in your field.”
Rhett is an entrepreneur, speaker, consultant and author of the new book, The Entrepreneur’s Book of Actions. He’s been featured on Inc, Fortune, CNN Money and more for his work in the world of business. Here’s his business advice for aspiring entrepreneurs who want to start a business of their own:
“In my first business, we spent the first three years working 8 days a week in the business (and not on it). We weren’t making any progress and in fact we had thoughts of calling it quits. We got a lucky break when a national retailer saw and fell in love with one of our products. That was our saving grace.”
“It forced us to take a step back and take time to think about how we were going to deliver that product on a massive scale. I think many new entrepreneurs spend way too much time working in their businesses and not enough time working on their businesses. If you want to grow, then you have to carve out time to think strategically and think about the big picture, which is difficult to do when you’re first starting.”
Matt is the CEO and co-founder of Case Escape. After receiving his MBA from Chapman University at age 23, Matt started his first business in California (which we started together back in 2013) and has since grown it into a worldwide business with over 100 clients and counting. Case Escape was founded with the goal of helping 1,000 entrepreneurs start their own phone case business. Here’s his best business advice for first-time entrepreneurs who want to start a business of their own:
“Many times, I see first-time entrepreneurs start their businesses without really understanding the total scope of work that’s going to be required. This could relate to the overall investment that’s necessary, the detail in your plan of action, or most importantly, personal capabilities and time.”
“While entrepreneurship is a continuous learning process, there still needs to be a solid foundation in order to grow the company. The amount of money you initially invest may not even be a fraction of the total amount needed, when accounting for mistakes and unforeseen events along the way. It’s difficult to balance a lean environment with needing the online business tools to truly succeed. You don’t want to find yourself in a bind where you can’t hire the talent necessary to complete task the right way, and you definitely will not have the time to learn everything yourself.”
“My advice is to plan for a solid buffer with your cash flow, create checks and balances to keep that plan in line, and surround yourself with individuals that will free up your time and resources.”
Bryan is a coach and the host of The Quarter Life Comeback Podcast, where he empowers millennials to become the heroes of their own life’s journey. Here’s his business advice to first-time entrepreneurs who want to start a business:
“After quitting my own corporate job two years ago with no plan B, as well as from interviewing several guests about this topic on The Quarter Life Comeback Podcast, I believe that one of the biggest mistakes people make when starting a business is thinking that it’s going to be a kind of golden ticket to creating the life that they want.”
“This often stems from intense unhappiness in their current work situation, as it did for me. However, simply quitting to pursue your own thing causes a lot of stress (not to mention more intense unhappiness) if you’re starting from scratch.”
“These days, I advise young entrepreneurs to see their current employer as an investor in their own business, while they grow their business on the side. One of my guests mentioned that a day job doesn’t need to be seen as a bad thing as long as it helps you develop the skills, capital and/or network you’ll need when you do decide to go out on your own. So, learn to see and appreciate the job as a means to an end.”
“Finally, another crucial mistake I learned from a previous blog I ran is to get REALLY clear on who you’re speaking to and what you’re speaking about before you get started. If you try speaking to everyone, you’ll end up speaking to no one. And don’t be afraid of being too niche. If you’re 1 in a million, there’s still 7000 other people just like you in the world.”
Jim is the Founder and CEO of Owler, a crowdsourced competitive intelligence platform. Prior to Owler, Jim founded Jigsaw in 2003 and was CEO until it was acquired by Salesforce in 2010 for $175 million. Before his career in technology, Jim was owner and operator of Lookout Pass, a ski resort in Idaho, and served in the U.S. Navy as a diving and salvage officer. He’s seriously the man. Here’s Jim’s business advice to first-time entrepreneur who want to start a business:
“The number one problem that most entrepreneurs make is being overly optimistic, which often leads to them running out of cash or being cash strapped. Money problems can be seen from a mile away.”
“Entrepreneurs have to be optimistic realists, which allows them to make tough choices ahead of any cash problems. I learned this as a young entrepreneur when running a small ski lodge in Idaho. Overly optimistic, I ran my business based on the best case scenario, and in turn lived in constant and mortal fear of missing payroll or delaying payments to vendors. I’ve since learned to operate with optimistic realism. And have run subsequent organizations by the metrics with clear guard rails in place.”
Nick is the Co-Founder and Chief Revenue Officer of Killer Infographics, a Seattle-based leader in visual communications and the design of infographics, motion graphics, and interactive infographics. Here’s the business advice Nick has to share with new entrepreneurs who want to start a business of their own:
“One of the most painful mistakes I see way too frequently is when entrepreneurs underestimate the importance of a robust marketing and sales strategy for their fledgling business.”
“Many new CEOs are hyper-focused on making their MVP, but they don’t really have a long-term vision for how to make their companies profitable. I would recommend designating marketing and sales as a day-one priority. This will help your business earn fans before the MVP ships and ensures that what you create is truly something that a customer will want to pay for.”
Austin is an entrepreneur, author and the founder of Cultivated Culture, where he teaches millennials how to land their dream jobs, skyrocket their salaries and work 100% remote jobs in a matter of months. Here’s his best business advice for first-time entrepreneurs who want to find a side hustle idea:
“My best piece of advice is to focus on taking small steps and being consistent. It’s going to take time and it’s going to take work, you can’t start a successful side business overnight. With that in mind, you should start by doing three things.”
“First, come up with a tangible, overarching goal. This could be something like landing 5 clients at an average of $1,000/month per client in the next 6 months or building an email list of 1,000 subscribers, launching a course and selling at least 50 copies in the next 8 months.”
“Second, take time every night to write down a goal for the next day that will take you one step closer to your greater goal.”
“Then third, block off 1 hour every day to accomplish that goal. If you complete your goal in the first 30 minutes, use the next 30 to start on the next step that brings you even closer to your bigger picture goal.”
“That’s the easy part. The tough part, and the part that will make or break your success, is being disciplined and repeating these steps at least 5 or 6 days each week. If you can stay consistent, the results will add up and you’ll surprised at how quickly you’ll progress.”
To add to what Austin said, creating a regimented schedule of exactly when you’ll be working on your side business can help you stay in the clear with your day job and avoid making costly mistakes that could get you fired (or sued).
Josh Kraus is a Chicago-born, Denver-based writer and mediocre autobiographist who likes to make things. When he’s not writing, he attends to his t-shirt business, Bird Fur. Find him at joshkra.us and birdfurtees.com. As a freelance writer by trade, I asked Josh to tailor his success tip to freelancers specifically. Here’s his best business advice for new freelancers:
“The most painful mistake I see new freelancers make is taking jobs at content mills, or other jobs with content mill prices, and get stuck doing those jobs long after they should have left.”
“It’s okay to take a job writing blog posts for 1 cent a word in order to build a portfolio, but once you’ve got a few good pieces from it, for the love of god get out! Use them to help you further your career, don’t let them use you.”
Learning how to write a kick-ass freelance proposal will teach you a lot about positioning your value, highlighting your strengths and selling yourself as a premium service-provider to your clients.
Chris is an entrepreneur, writer and coach based in NYC. He writes about productivity, finding happiness and creating a lifestyle you’ll love for publications like Inc, Entrepreneur and Time. Here’s his business advice for first-time entrepreneurs who want to start a business of their own:
“The biggest mistake first-time entrepreneurs tend to make is not asking for help OR not asking for the right help from the right people.”
“And a close second is not following up and nurturing those relationships when they do ask for help. There’s something that Tony Robbins always says about the importance of ‘standing on the shoulders of other giants’ and I think this is such an important thing for people to keep in mind.”
“Pretty much anything you are going to go through, someone else has already gone through. Pretty much any feeling you are going to have, someone else has already had. Any obstacle, any roadblock, ANYTHING! Someone has come up against them and figured out a way to get around them. Tap into that. Whether it’s reading a book, reaching out or shadowing someone, get help and then do it better.”
Bill has over 20 years of experience as an entrepreneur and operating executive. Since joining Garage Technology Ventures in 1998, Bill has worked with his partner, Guy Kawasaki to focus on investing in early-stage information technology and materials science companies. Here’s Bill’s best business advice for young entrepreneurs who want to start a business for the first time:
“One of the biggest mistakes entrepreneurs tend to make when raising capital is listening to investors.”
“When investors tell you why they don’t like your pitch, they’re almost always lying. They’ll usually tell you that you’re too early, or you need more traction, or you need too much money, or you need too little money.”
“But if they really thought you had something brilliant, they wouldn’t let you out of their sight. They’re simply offering an excuse for not liking your company. Don’t walk away thinking that the problem is that you just aren’t a fit. You need to find out what’s really wrong with your story. Don’t count on investors to tell you. Get a few good, savvy mentors or advisors to tell you the truth.”
Oleg is the co-founder and CEO of SEMrush, an all-in-one marketing toolkit for digital marketers. Oleg has grown SEMrush to 400 employees in four offices around the world and in 2016 they celebrated 1 million users (!!!) with clients in more than 100 countries. Here’s Oleg’s best business advice for first-time entrepreneurs looking to start a business of their own:
“First-time entrepreneurs pay too much attention to what other companies are doing without thinking for themselves.”
“Every company is unique and has an entirely different DNA. A particular strategy may not work for your company, but that doesn’t mean that it won’t work for mine and vice versa. My piece of advice is that you should always ask yourself: Why didn’t that strategy didn’t work for them, and will it work for me?”
“What is the difference between our companies? Why did that strategy bring them difference results when it will never deliver the same for us? What is the difference in our DNA?”
Tomas is a lifestyle entrepreneur and blogger from Lithuania and has even dabbled in a bit of his own travel blogging over the years. He writes about habits, lifestyle design, entrepreneurship and we’ve had many conversations about managing taxes for bloggers too. Right now, he’s traveling the world with a mission to empower 1 million people to change their lifestyle for good. Here’s Tomas’ best business advice for aspiring entrepreneurs wanting to start a business today:
“First, let yourself wander. Try new things, meet people outside of your comfort zone and travel.”
“It will help you design your personal MBA which will teach you more than any formal setting out there. Learn to read people, master the art of communication and become comfortable with being uncomfortable. Once you figure out what drives you, use that power to help people.”
Eric Siu is the CEO of digital marketing agency Single Grain, which has helped venture-backed startups and Fortune 500 companies grow their revenues. He’s also the founder of the marketing podcast, Growth Everywhere and does a daily podcast called Marketing School with Neil Patel. Here’s Eric’s best business advice for getting started today:
“For any business owner it is crucial to define processes behind every goal and KPI. Success is the continued refinement of these processes until results start to show.”
“Entrepreneurship requires continued learning and if you’re not constantly learning and testing new things, then eventually your competitors will take the lead. The trick is to quickly access new tactics and incorporate those that work to enhance your business goals.”
“Networking is the other main thing I see many new entrepreneur ignoring. Talking to the right person can be 100x more beneficial than some course or tactic alone.”
Jan is the CEO at Paymo, an online project management solution for small businesses looking to take away the pain of planning, scheduling, task management, time tracking, and invoicing. When asked to share his best business advice for new entrepreneurs, Jan shares:
“Focus all your energy toward one big objective. Try to become a laser, avoid being a stroboscope.”
“As an entrepreneur, your customers and your team rely on you to deliver. Try to harness your team’s energy towards your vision and do everything you can to avoid being distracted. A lot of businesses fail once the vision becomes blurry.”
Did I miss anything or anyone that should’ve been mentioned in this post?
If so, please share their name with us in the comments below in the name of helping others start a business that’s positioned for success.
Otherwise, I’d love to hear which piece of business advice cut deepest for you.
If you want to learn how to write an eBook, it pays dividends to learn from someone with experience writing (and successfully selling) multiple eBooks in the real world.
Based on my own experience writing and selling eBooks both here on my own blog for the past 6+ years to an audience of 500,000 monthly readers—and as a hired consultant for brands like Adobe, Zendesk, Gusto & Close… this is my ultimate guide about how to write an eBook (and successfully sell it) today.
Disclosure: Please note that some of the links below are affiliate links and at no additional cost to you, I’ll earn a commission. Know that I only recommend products and services I’ve personally used and stand behind. When you use one of my affiliate links, the company compensates me, which helps me run this blog and keep all of my in-depth content free of charge for readers (like you).
Since writing one of my most popular eBooks to-date, The Habits of Highly Successful Bloggers, I’ve sold more than 1,328 copies to my audience alone.
That’s translated into a total of $9,296 in revenue for my blog business—all from a single asset that I slowly wrote over the course of just a couple weeks on the side of my day job a few years ago. Here’s a screenshot of the sales figures since the first version of this eBook came out toward the end of 2016:
Want to know the best part about writing and selling eBooks?
You don’t even need a large audience to start generating a meaningful amount of sales—as long as your eBook truly solves a clear need in a niche with proven demand.
Whether you’ve started a blog of your own or not… you can generate a substantial amount of income by selling eBooks on a social media platform where your target audience spends a lot of time.
Take for example the former Amazon AWS developer, Daniel Vassallo, who only recently left his day job to start teaching the many lessons he’s learned as a developer (and now self-taught marketer) throughout his career. He’s sold well over $150,000+ in eBooks almost entirely on Twitter, and is starting to expand into video courses:
If Twitter (or social media in general) isn’t your thing, no worries…
One of my blog readers, Raza Imam, has built a $5,000/mo passive side business where he writes eBooks and sells them only on Amazon. Here’s a snapshot of one of his first eBooks ranking as the #1 bestseller in the general Men’s Health category—out of all related books on Amazon at the time:
Several of his eBooks have become #1 bestsellers within their niche categories on Amazon as a result of investing time into perfecting his listings (and writing a genuinely useful book)—two topics we’ll be talking a lot about here in this guide. However, all of this is to say…
First before we dive into this guide, I wanted to answer a few of the most frequently asked eBook-related questions I field from my readers (click to expand each question and see my answers).
Why should I write an eBook (as a blogger)?
Many bloggers take the next step from writing blog posts to writing their own eBooks. It’s a natural progression for bloggers in particular, because we’re already used to writing a lot of content.
Plus, after spending time cultivating and learning from your growing audience (no matter the size), you start to understand what people want—and what kinds of topics might work well for an eBook. There are a lot of very compelling reasons for bloggers to learn how to write an eBook early on in their journey, including:
From a high level, an eBook is a perfect example of a powerful lead magnet that can not only bring you more new readers, but also convert those readers into subscribers or customers—because a well-written eBook is something with a high perceived value in a delivery format that people are already conditioned to purchase. My free blogging books are one of my most popular lead magnets, to-date.
Are eBooks a good way to make money from a blog?
Writing and selling an eBook can be one of the easiest, lowest-effort ways to start making money from your blog, especially if you’ve already published a decent amount of useful content—and have a regular flow of readers coming in to consume your blog posts. A percentage of your readership will almost always be interested in taking their learning to a deeper level if the subject matter of your content stands to benefit them in a meaningful way, and an eBook is a great way to deliver more in-depth content.
As your credibility and credentials become more reputable within your niche, more readers are going to be willing to pay money for your expert advice (in the format of an eBook).
What type of eBook should I write?
For the sake of this in-depth guide about how to write an eBook, we’ll be focused primarily non-fiction eBooks. Fiction eBooks have a distinct value and can lead to revenue, but our focus here will be on non-fiction content—because the vast majority of blog niches are geared more toward serving helpful educational content within their industries (rather than the less business-connected direction of fiction eBooks).
On top of that, a transition into writing a non-fiction eBook is practically seamless for most bloggers. So what kind of non-fiction eBooks might you be able to write?
Before we dive into this eBook writing guide, here are a few surprising eBook statistics I found that’ll show you the value of learning how to write an eBook this year:
These are just some of the benefits you can experience by writing an eBook for your audience—whether it’s a long-term strategy to drive more traffic, a free download to establish relationships with new readers, or way to make money from your blog. Your reasons for writing an eBook may be different from these here in this guide, but know that writing one can do a lot to enhance your blog promotion efforts.
Now, let’s dive into my ultimate guide about how to write an eBook.
The first step in learning how to write an eBook, is making sure you choose a smart eBook idea (topic area) that’ll not only resonate with readers, but also mesh well with your own interests & goals.
What kinds of eBook ideas in your niche have a strong potential to generate sales—or at least email subscribers (if you’ll be writing a free eBook to use as a lead magnet)?
The most important mistake to avoid at this stage is being sure you don’t write an eBook about a topic that doesn’t have any real, proven demand in the marketplace. So, let’s talk about how to make sure you’re writing an eBook on a subject that’ll actually excite people.
Here’s my step-by-step process for choosing the best eBook idea to write about:
When you’re choosing an eBook idea to write about, you should always start with considering subjects you personally want to explore and write more about. Ask yourself questions like:
You’ll be spending a lot of time with this topic when you begin the process of learning how to write an eBook—so be aware that if you’re unenthusiastic about it, you’ll have a difficult time trying to write an entire eBook on the subject.
Just as important as making sure you’re writing an eBook about a subject you personally care about, is having confidence that you’re also choosing an eBook idea that your audience will be interested in.
What kind of eBook idea would entice your first-time blog readers to sign up for your newsletter—or for your existing readership to pay their hard-earned money in order to read and benefit from?
Remember there’s a ton of free information on the Internet already, so what can you write that your readers are truly craving solutions to—yet can’t easily be found elsewhere (at least in the same level of quality, depth, value or uniqueness)?
Here are a few ways to discover which eBooks ideas your audience will likely be most interested in:
Ultimately, the best eBook ideas will live at the intersection of what you want to write about—and what your readers want to learn more about.
If you can find that area of overlap, you’ll have cracked the code to learning how to write an eBook that has serious revenue potential.
That being said, you can also reach a point where over-analysis leads to inaction. If you’re still feeling conflicted about choosing from amongst a pool of multiple eBook ideas that live at the intersection of your own interests and your audience’s desires, my advice is to go with your gut and choose the topic you feel most drawn toward.
This advice applies to every piece of content you create—from writing a blog post all the way up to creating eBooks, courses, webinars or otherwise. Before you begin a new project, research your competition. It’s always a good idea to see what others have already written, how they’ve written it and how successful it appears to have been.
Search for eBooks on the topics you’re considering over on Amazon to see how many results there are, how the titles are framed and see the number of purchases (or reviews) those books have:
Poke around on the top ten blogs within your niche to see how much they’ve covered the subject too.
If you’re just now learning how to write an eBook and this’ll be your first—I’d recommend steering away from topics in your niche that’ve been covered by hundreds (or thousands) of people in an eBook format.
This isn’t to say you shouldn’t eventually write an eBook about a topic that has clear demand, but rather that your efforts on your first eBook would be better spent on a more niche topic (with lower competition) that you can learn and build momentum with.
For example, if someone notable in your niche has just recently published an exceptional eBook covering a topic you’re considering, it’ll be a lot more difficult to outrank that person today. It’s probably not worth your time as a beginning eBook writer to pursue that exact same topic—unless you’re uniquely qualified to write an eBook that’s significantly better.
However, you may find that the eBooks in a topic are you’re considering are not well written, or provide very limited information. If this is the case, it may actually be a great opportunity to write something that’ll really provide significantly more value to the readers in this space.
If you can figure this out, then you’ve hit a real sweet spot with your topic to write an eBook about.
One small caveat to this rule would be if you’re converting a long blog post into a free eBook that can be offered as a downloadable resource your blog (like my free blogging books).
The benefit of this tactic, is that some of your readers who may be in a hurry often prefer grabbing a PDF eBook version of a longer blog post that they can return to later, like for example my guide about how to start a blog.
Put simply, keyword research is a quick research process that many bloggers (myself included) use to come up with blog posts ideas that are all but guaranteed to eventually generate traffic—in order to confirm that people are already searching for the topics they’re considering writing about.
I recommend taking the free keyword research tool, Twinword Ideas, for a spin:
Doing keyword research before you learn how to write an eBook and really dive in, will help you identify what people are already searching for (as it relates to the topic of your eBook), and identify the best keywords or phrases to use in your title, in order to attract more readers.
When you write an eBook, you should absolutely use keyword research during the planning process, but primarily to help with the titling of your eBook—not as much for determining the actual subject matter of the content (which, as we covered should come more from the intersection of your interests and what your readers want more of).
The next step in the process of learning how to write an eBook, is to think about the overall structure you want to aim for and develop your outline.
What kind of formatting do you feel will work best for the eBook you want to write?
While there’s no one single format that works for every type of eBook, here’s an activity that’ll help make your eBook accessible, logical and easy to read.
Beginning with an outline is a solid foundational start to any writing endeavor. That includes whether you’re outlining a blog post, eBook, college paper, online course… you name it. You’ll benefit from outlining your project first. My guide about outlining a blog post also details the exact same framework you’ll want to use for outlining your eBook.
Here’s how to outline an eBook:
The major benefit to beginning with a well-researched outline, is that it gives you a clear idea of what you’re going to write about before you actually dive into the writing process. You can pick up my free outlining template right here:
In this planning stage, you can decide which overarching themes will work well together—and what can be pruned out & reserved for another eBook at a later date.
Writing an outline first also keeps you from totally derailing off-topic during the writing process… or losing all sense of reality when you’re up late at night trying to finish one more chapter.
Just as people will always judge a book by its cover, they also choose a book by its title.
Here are some quick tips to help you with picking the best title for your eBook:
Keep in mind that while your eBook title is important, it’s something that can also be changed later on before your publish date—so don’t get too hung up with landing on your final title today.
It’s ok to write your entire eBook with just a working title, and then come back to deciding on the final name after all of the content has been written. Plus, you’ll have a much better sense of everything the eBook actually covers once you’re finished, anyway.
One thing that just about every successful eBook shares in common, is an introduction that really draws the reader in and sets up the rest of the book. Especially when it comes to eBooks on Amazon, where the Look Inside feature allows potential buyers to preview the first few pages of the eBook:
The introduction is usually a shorter section (compared to the rest of your eBook), which tells readers everything the book will be covering.
In particular, you’ll want to use the introduction as a place to build up the problem your eBook will be solving throughout—and it’s usually a great place to relate these challenges through use of a personal story that ties the narrative together.
Another thing great eBooks have in common are cohesive chapters that do a great job of offering succinct ideas, arguments or solutions in a step-by-step progression throughout the book.
This is another reason why you shouldn’t just grab a bunch of random blog posts from across your site and haphazardly throw them together as an eBook that attempts to cover multiple related subjects. While each chapter should be distinct and offer a new idea, they should also work together to drive a point (or several points) home.
You’ll also want to break your eBook chapters down into subsections.
While each chapter should address a main idea, think of the supporting components within that chapter as cohesive subsections that ladder up to presenting a compelling case for each chapter’s big idea.
At the beginning of each chapter, you should write an introduction, and then use sub-headers to break the main idea down into smaller points that’ll soon be expanded into the real meat of your eBook.
At the end of your eBook, you’ll want to write a clear conclusion that circles back around to your main idea. Seek to accomplish these goals with your conclusion:
A successful conclusion to most eBooks should wrap up all of the main ideas—and direct readers toward taking clear action for implementing what they’ve learned in your eBook.
How long should your eBook be? This is a common question many people ask when they’re thinking about learning how to write an eBook for the first time.
Like with most things in business, the answer to these questions is… it depends on a number of different factors.
So, with these loose benchmarks in mind, how do you determine the ideal length of your own eBook?
Well, you could start by aiming for something in the middle… say around 15,000 to 30,000 words. That would likely bring your page count to somewhere between 60 and 120 pages (double spaced), without accounting for any special formatting or the addition of images, pull quotes or custom graphics.
But, I’m not a one-size-fits all advocate. So, here are some questions to ask yourself that’ll help guide you to the right answer for your own unique set of circumstances:
This doesn’t fully answer the question, but… your eBook should be as long as it needs to be.
If you have a clear goal in mind with your eBook (you should), then your end point is going to naturally be when you feel confident that you’ve accomplished your mission.
Don’t pad your book for extra length. Instead, write actionable, useful and poignant information for your readers to take real action on.
Let’s use an example to illustrate this point…
We’ll imagine a blogger wants to write an eBook for their travel blog.
Let’s say our fictitious travel blogger wants to write about traveling to Edinburgh, Scotland. This eBook will serve as an in-depth guide and our author wants her book to include popular restaurants, places to stay, sights to see and a ton of reasons why Edinburgh is a worthwhile travel destination for all of her readers.
Instead of setting a specific word count goal for her eBook, she should first ask herself what information is essential to share with her readers.
Next, she should ask herself if she’s going to be giving extremely detailed answers within each section of her eBook.
Another important foundational question to ask during the eBook outlining process, is if the book has a logical flow from chapter to chapter. Does one chapter tie naturally into the next—and does she answer all of the questions she’s raised in the eBook?
Lastly, has she met her own personal criteria for what her original mission was with the eBook? Has she created a resource that’ll truly help a traveler get the most out of their trip to Edinburgh?
In the end, the question of how long your eBook should be—whether by word count or page count—isn’t really about finding the “perfect length,” but rather about deciding how much value you want to deliver (or can deliver) through the eBook.
You’ll know your eBook is done once you’ve checked all of the boxes for your primary goals—and feel confident you’re providing something of substance to readers.
Choosing the right file format to deliver your eBook in, is a bit of a technical decision, but a pretty simple one at that.
There are five main file formats that you’ll want to consider saving your eBook in… but regardless of how you format your finalized eBook, I always recommend writing your eBook in a (free) Google Doc—as opposed to a Microsoft Word document, because the file will constantly be saved to your (free) Google Drive cloud storage as you write it.
The major benefit to writing your eBook in a Google Doc is that you won’t lose your only copy of your eBook-in-progress if your computer crashes or gets stolen. Plus, you’ll be able to share your eBook with any collaborators or editors you’re working with, as the writing process unfolds and you’ll all be able to make revisions, add comments & ask questions right inside the living document.
Now, before talking about the finalized file formats you’ll want to familiarize yourself with, let’s cover a few key terms to understand that go along with eBook formatting:
Digital Rights Management (DRM) is a term you’ll most likely come across while learning how to write an eBook—and it has to do with the copyright access of your eBook.
DRM is put in place so that only people who have rightfully gained access to your eBook (i.e. purchased it or signed up for your email newsletter) are legally granted access to see it. In most cases, once a person has purchased your eBook, they’re allowed to view the contents of it.
The specifications of your DRM can also limit where the content of your eBook can be viewed too. For example, if you buy an eBook on Amazon, you’ll likely only be able to view it on your Kindle device or with a Kindle app on an iPhone or iPad, for example. That’s Amazon’s own form of DRM in place, which makes eBooks sold on their platform very secure compared to the alternative of selling eBooks in PDF format to your blog audience.
For most eBook authors (like myself) that are selling eBooks at a relatively low price point ($7 to $15) directly to reader, or simply giving away most eBooks as lead magnets to promote my blog and build relationships with my readers—a simple copyright statement clarifying ownership of the eBook within the first few pages and a reminder in the footer on all pages of your eBook, is usually enough of a DRM statement.
Having a DRM statement on your eBook doesn’t mean that it’s theft-proof either, but it does limit the number of people who take the extra step of sharing your eBook without your explicit permission.
The formatting of an eBook comes in two main categories:
Many bloggers know what it means to have a responsive WordPress theme for their blog. This means that your blog will look great on desktop screens, laptops, tablets and mobile devices. Your blog theme will adapt and move around the text and images—to make it aesthetically pleasing and prevent visual overlap that could otherwise make it difficult for readers to consume your content.
Many eBook formats have a similar decision to make—and when an eBook works across devices, it’s called reflowable.
A reflowable eBook will automatically adjust the font size and move images around to provide a better user experience for reading the eBook on all types of devices.
While most choose to learn how to write an eBook and publish it in a reflowable format, some authors will opt for a fixed layout instead (like a PDF).
This means that text and images will stay exactly where the you place them within your eBook. A fixed layout can work well on a specific device, but does not work well if a reader attempts to transfer the eBook over to another device that the content isn’t specifically formatted for.
So which eBook layout format is better?
Personally, I’ve used both (and still do). That being said, I recommend using a reflowable format for the publishing of most eBooks today, which makes them more useful to the majority of readers. However, if your eBook is very image-heavy, or if changes in the design would lead to a poor user experience, then a fixed layout might be a better solution.
Examples of eBooks that would actually benefit from a fixed layout include things like:
Now that we’re familiar with these terms, let’s weigh the pros and cons of the 4 different file formats that you should consider when learning how to write an eBook (and publishing it).
PDF (Portable Document Format) is a file format that just about everyone outside of the eBook world is already familiar with.
Originally designed and released by Adobe in 1993, PDF files are probably the easiest to publish an eBook in—and for your readers to quickly download & read. You can export any Google Doc or Microsoft Word document directly into PDF file format.
The downside of publishing your eBook as a PDF file though, is that it will not be reflowable, so it’s not ideal if you hope for readers to access your eBook on multiple different devices. You’ll want to design the layout of your eBook for the device you anticipate most readers consuming it on.
Another drawback is that PDF files cannot be sold on Apple iBookstore or the Amazon Kindle store, because they have only the most basic copyright protection, and can easily be shared for free.
The EPUB file format is widely supported and very popular in the eBook industry. This format can be used to view content on many different devices like computers, eReaders, smartphones and tablets. One major exception though, is the Amazon Kindle… which does not support EPUB files.
Another major pro of this file type is that EPUB files are heavily DRM protected and you can choose whether you’d like your eBook to be reflowable or have a fixed layout during the design and publishing process.
For eBook authors that are interested in selling your eBooks on Amazon (that should be you), the KFF (or AZW) file format is going to be a must for publishing your eBook.
Amazon previously used the MOBI file format for eBooks that were sold on the Amazon Kindle store, but recently updated this to their AZW formatting (which stands for Amazon Word) in order to give a higher level of DRM protection to eBooks—and to limit access of viewing content strictly to Kindle devices and Amazon-owned apps.
AZW3 is currently the most up-to-date version of the AZW file format—designed to be fully reflowable—and is used on all readers after the introduction of Amazon’s Kindle Fire. AZW3 is more advanced than the original AZW file format and supports more fonts, styles and layouts, which make it a great reader experience on all Kindle device types.
If you want to write an eBook and publish it only in plain text (which would make you a pretty rare breed), then the last eBook file format you should consider is the TXT file. That being said, a TXT file is one of the most simple, straightforward and smallest of all eBook formats you could publish in.
This wouldn’t be my top recommendation for a file format you should publish your eBook in, but it could be a valid option for an eBook that’s extremely text-heavy and long, as this file format does allow for a very small file size (which can also be more easily downloaded over slow Internet connections).
Unfortunately, writing and selling eBooks today means that you’ll want to publish your eBook in multiple different file formats.
Giving your readers multiple options is the best call.
My advice? Use the right eBook design tool (which we’re talking about next) that allows you to publish your eBook in all of these file formats with the click of a button.
Once you’ve actually written your eBook, the next step is to design the layout and cover of your eBook.
The design aesthetic of your eBook, is going to be an integral aspect of your readers’ overall experience—so believe it or not, the layout and cover design of your eBook both matter quite a lot in the grand scheme of eBooks. A beautiful design with a professional look will increase your credibility and the likelihood that readers will want to share your eBook with others they know.
So how do you design your eBook layout and cover to impress your readers?
As you’ve probably already done with your blog layout decisions, choose to use fonts in your eBook that people can easily read (and also match your branding).
My recommendation is to go with very common, easily legible fonts like:
You do have some more flexibility with your eBook fonts though (compared to the fonts you’d choose for a more public-facing blog). So, depending on the format you learn how to write an eBook and publish it under—and of course the type of device your readers will be using—they may even be able to change the font size and type on their own, anyway.
When it comes to writing anything on the Internet, recent blogging statistics show that most people skim text. It goes to suggest that if your blog has huge sections of text and no headers to visually break things up a bit, most people won’t spend the time trying to find the information they want… they’ll simply leave and find their answers elsewhere.
The same principle should apply to your layout when you sit down and learn how to write an eBook that’ll answer your reader’s primary questions—and keep them engaged enough to continue reading.
With eBooks, you have a little more freedom to write longer paragraphs than you do when writing a blog post, but it’s still important to use chapters, headers and clear subheaders to visually entertain your readers while they’re navigating your eBook (and it’ll help them avoid overwhelm too). Using this kind of formatting makes your eBook more organized overall and thus, easier to read.
Most bloggers work hard to establish a clear brand and make their content visually stand out from the sea of competition.
These decisions range from choosing cohesive color schemes, to fonts, logos, images and even deploying the right blogging tools that match their brand’s perceived image. Your eBook should be a very natural extension of the branding you’ve already started over on your blog.
So for example, I’ve chosen to use a very minimalist design style on my blog here. I also use bold, easy to read fonts, and the color blue is a commonality across all of my pages. I can easily transfer many of the same design elements over to my eBook layout & design.
You can see that the cover pulls from some of the key design elements of my blog layout (pictured below), ranging from font types to images, verbiage and more.
Your primary goal should be to learn how to write an eBook that’s extremely effective at helping your readers—but a close secondary goal should be to deliver an eBook that also looks and feels like a premium extension of the content already living on your blog.
Like clever use of formatting, adding rich images in throughout your eBook will also help make your content a lot more appealing (and interesting) to your readers.
Not only does it break up long walls of text, images can help people connect more easily with your content (and better understand a point you’re trying to communicate).
The cover of your eBook may actually be the difference between someone being interested enough to buy your eBook—or passing it over and grabbing your competitor’s.
Your eBook cover doesn’t have to be fancy, but it should look clean, professional, appealing and of course match the overall design aesthetics of your blog (if you want to create a clear connection between your eBook and blog… which I strongly believe you should strive to do).
Depending on your blog’s niche, you may need to take more time to work on designing your eBook cover. For instance, if you’re in a creative niche, your audience may expect something that looks like an originally designed graphic (if you’re in the design space), originally shot photography (if you’re a photographer) or otherwise.
If you’re already invested in your community, you should have a pretty clear idea of what kinds of eBook covers tend to already do well in your space. And if you need some inspiration, take a spin on the Amazon Kindle bookstore in your category to see what lessons you can take and apply to your own cover design.
If you’re not comfortable designing a cover for your own eBook, you could easily higher a freelance graphic designer on a site like 99Designs to produce one for you.
Most eBook cover designs will run you around $199 from the talented designers that’ll compete to win your project on 99Designs, but the high quality end result is well worth the one-time expense. Plus, you’ll own the full rights to your cover design without any strings attached.
Designing your eBook is a lot easier when you have the right tools to work with. Here are some of the best eBook layout and design tools you can use to put together a great looking eBook.
Designrr is hands down the best new do-it-yourself eBook layout and cover design tool I’ve found in the past few years, which is why I use it with my own eBook layouts (and cover designs).
One of the main appeals of Designrr, is the ability to easily repurpose content that you’ve already created in the form of blog posts, podcasts, videos and PDFs. You can compile your eBook from multiple different sources using their upload tool. If you want to combine a blog post, podcast interview and YouTube video to form one eBook on a subject, you can do that.
You can get transcripts of podcasts and YouTube videos for additional content too (reducing a lot of effort). Then, once you’ve chosen your content, you can upload it into the layout design feature, pick from a library of pre-made eBook layout templates and then edit your design any way you’d like. This part is highly customizable, allowing you to change fonts, colors, formatting and more. You can also resize images and move them to new locations through your eBook.
If you’ve gone through the process of learning how to write an eBook and have it sitting in the format of a Google Doc, you can use Designrr to quickly import it design it into a beautiful looking eBook with just a few clicks. At the end of your design process, Designrr also gives you the option to export your eBook in all of the top formats you could need—including PDF, Kindle, EPUB and HTML.
Canva has both a free and premium version of their tool—and it’s a great option for designing eye-catching visuals, especially for those not especially tech-savvy. With Canva, you can start by choosing from pre-made templates, upload your own photos, use stock images, adjust images, add filters, and add/edit text. Canva is most useful in designing your eBook cover.
Almost everything about their design tool suite is free, but some of the images and custom designs on Canva will cost you up to $1/ea to use. Unlike Designrr, which allows you to export your eBook into a variety of formats, the primary export format you can use with Canva is in the form of a PDF.
Visme is very similar to Canva, but possibly a little easier to use from a user-experience standpoint. It doesn’t take very long to create an eBook with the Visme design tool (and it’s useful for more than just cover designs too).
The steps are fairly easy to follow, starting with choosing an eBook layout template. Visme uses content blocks to let you move around your content where you want. This design software also lets you include and edit graphs, images, charts, visuals, colors and fonts during your layout design process. The biggest downside though, is that Visme only allows you to export your eBook in PDF format.
LucidPress is a branding tool, and one of their primary features is an eBook creator that uses a simple drag-and-drop editor. Their eBook design software comes with preset templates that you can choose from, or you can choose a blank eBook format to construct your own from the ground up.
LucidPress allows you to set branding preferences like color, fonts and images that are stored so you can quickly customize your eBook design to match that of your blog. Other features with LucidPress include data automation that allows you to auto-populate information, and easy import integration with Google Docs, YouTube, Drobbox, Facebook and inDesign.
The basic version of LucidPress is free, but they offer premium versions with more advanced features (which you’ll probably want to use once you see them). The main drawback of LucidPress though, is that your eBook can be exported only as a PDF file.
Venngage started out as an infographic tool, but they’ve grown to include an eBook creator that’s marketed for “beginner” eBook designers.
Signing up for Venngage is free, and they offer a variety of free templates to use for laying out your eBook. Fonts, colors, images and charts are customizable with their fully online design tool suite. However, as with most of the design-first tools in the eBook industry, Venngage designed eBooks can only be exported as PDF files.
Scrivener is the classic (oldest) tool for writing an eBook and laying out the design, but until very recently the software has been a bit outdated. Not long ago, Scrivener came out with an update that upgraded the tool to Scrivener 3, which has made it compatible with macOS and they also overhauled the user interface. Other new features include:
Even with the enhancements to Scrivener in the past year, I’d still rank Designrr as my top choice as an eBook design tool by far—even if only for the fact that you can export your eBook into every file format you’ll need to sell the eBook on various different platforms.
All things considered, Designrr is a great deal more modern and easier to use than Scrivener, despite the fact that the tool has been around for a long time.
Who should you sell your eBook to first? The best answer is, the people who already know, read and like your content.
If you’ve already been blogging for a bit of time, your existing audience is already primed to enjoy more your writing—especially those who’ve opted to join your email list. That’s why your own audience needs to be the first place you turn when it comes to your eBook promotion efforts.
So, what’s the best way to promote your eBook to your audience? Here are some actionable steps for ramping up your initial eBook sales.
Now that you’ve written about the right topic for your eBook, and you’ve chosen a design you’re happy with—the next step is to create a landing page where people can purchase (or access) your eBook.
A landing page gives people a place where they can learn more about you, your eBook and hear exactly why it’s going to be useful for them. They also need the opportunity to either purchase or download it, directly on the landing page. Now, let’s talk about how to make a strong landing page to promote your eBook.
There are times when a long-form landing page can really showcase the benefits of your eBook and sell readers on why it’s worth their investment. This is especially true if your readers are paying for your eBook—and becomes increasingly more important as the price of your eBook goes up in value.
If your readers are already familiar with your eBook—or if you’re offering it for free—then a short landing page will likely be better. For example, here’s a snapshot of my landing page for a set of free blogging books I offer my readers:
Try to make your writing precise, free of fluff and speak directly to your readers in terms they’ll connect with.
Those of you who are selling your eBook, should spend some more time creating at least a somewhat longer landing page that does more selling. It also needs to include a clear CTA that asks visitors to purchase your eBook.
Here’s an example of a landing page that I created for my book The Habits of Highly Successful Bloggers. This is the header image and headline I use to pitch this eBook to readers. It’s simple and straight forward if someone is already primed to purchase my book.
However, if this is the first time a visitor has come across my eBook (or content in general), I’ve also included a longer section that tells my story and explains exactly what this eBook has to offer.
This second section of my eBook landing page shows readers what my book is all about, how it can help them in their related endeavors and the clear actionable takeaways they’ll get from reading this book.
It shows them that I’ve been able to be successful at making money blogging—and that I’m using the lessons I’ve learned to help millions of readers do the same over the past several years.
Here’s an example of one of my calls-to-action. After setting the stage for who I am and some of the key benefits of my eBook, I tell readers how they can purchase my eBook:
For those who aren’t yet sure, or want more information, I continue on with key pain points that many bloggers experience—like wondering if they’re doing things right, or struggling to find the right topics to write about. I also share more of my personal experiences and opportunities that I’ve had, like being able to work with Business Insider and Forbes, Inc. Magazine.
By the end of my eBook landing page, I’ve shown visitors two more CTAs where they have an opportunity to decide to buy. I recommend spacing these out a bit, to make it as easy as possible for people to make a purchase without feeling like you’re only selling them on the page.
Choose a landing page layout that’s clutter-free and easy for your readers to follow:
Now, let’s look at an example. Hubspot’s free eBook about How to Use Instagram for Business has a landing page that’s a great example of nice, clean copy in-use:
The images they use throughout the landing page are simple, but professional. They also employ negative space to draw the eye toward certain key aspects they want to highlight, and the use of checkmark bullet points is another fun example of easy-to-follow formatting.
Aside from telling people what your eBook has to offer, you can also show them. This works particularly well with image-rich eBooks that have some beautiful content to show off.
For example, Digital Photography School is a massive blog that shares actionable tips and techniques for aspiring photographers. They also sell eBooks to photographers:
On their landing pages, they outline the key features of their eBooks, and also include a book preview section—so you can get an actual glimpse of what you’re buying.
After crafting a great landing page, take the next step and share your eBook with your email subscribers.
Take for instance, when I launched one of my paid eBooks (the Habits of Highly Successful Bloggers) to my email list a couple of years ago:
That one email alone led to more than 350 sales of my eBook on the day I finished writing it.
Your email list is a group of people that are already most connected to your writing and what you have to offer them. They’re the primary group of people who’d be most likely to spend a little bit to gain access to your new eBook content (if it resonates with them and their needs).
Want to take it a step further? My advice is instead of waiting for your eBook to be finished, strive to create some interest on your email list before it launches. Use anticipation to create anticipation of an eBook you’re currently writing. Then, when your eBook finally publishes, your audience is already familiar with the topic—and excited to see if it’s right for them.
Another way to promote your eBook, is to place clear calls-to-action asking readers to purchase (or download) the eBook on various key pages around your blog. Here’s an example:
You can do this in a number of ways by using:
These are all locations that you can either link to your eBook’s landing page—or even place a direct buy button if the content topics are directly relevant. My advice is to direct readers to your landing page if they’ll want to learn more about your eBook before making a purchase, though.
If you’re using a free eBook to generate leads for another monetization channel like selling a blogging course, you can send those new subscribers a direct download link straight to their email address once they subscribe and confirm.
The right social media channel can be an excellent destination to both build excitement and drive eBook sales.
During the writing phase of your eBook, you can post teasers letting people know what you’re up to (if you have an engaged following, group or community you interact with).
For example, The Prairie Homestead is a blog dedicated to relearning the art of homesteading. With a focus on growing vegetables and cooking from scratch, it made sense when blogger Jill Winger decided to write her own recipe book. Here’s an Instagram post she shared (back in 2018) to generate some excitement for her upcoming book:
Even before she finally launched her book, she was building the anticipation and sharing her enthusiasm, while growing it in her audience at the same time.
While she technically didn’t write an eBook, and instead created a book for physical distribution, the same exact technique can be applied to promoting your eBook, too.
If you want a (very) detailed guide about generating more interest for your eBook, check out my ultimate guide about how to promote your blog—which dives much deeper into the topic of bringing in readers to consume (and purchase) your content.
Selling your eBook through your blog audience is the first avenue that I recommend to most bloggers. You can keep all of the profits, you have complete control over how your eBook is displayed and distributed, plus you get to retain all of the contact information on your customers (as well as adding them to your email list for further marketing efforts).
After you’ve set your eBook up on your blog though, you may find that you also want to sell it on Amazon. The big appeal for Amazon, is the incredibly large audience that you can reach through their platform—if your book is well-positioned to succeed.
Amazon has over 150 million prime users, and in the first quarter of 2020, it had net sales of $75.452 billion dollars. There’s no denying that Amazon is a juggernaut when it comes to converting sales and is certainly an entity that can lead to an avalanche of sales for your eBook.
My advice? Take a mixed approach of promoting your eBook through your own blog, and after your initial push, work on setting up a listing on Amazon as a secondary source of potential new customers.
So how do you go about selling your eBook on Amazon? It’s not too difficult, but it’s a multi-step process.
Let’s run through the steps here, so you can easily upload your eBook to Amazon and (hopefully) generate some extra sales.
Before you can sell your eBook on Amazon, you first have to set up a Kindle Direct Publishing (KDP) account.
To do this, head over to the KDP homepage and register your Amazon account. If you already have an Amazon account, you can use your existing login information to sign up for KDP and link your account.
During registration, you’ll be asked to enter the author’s name, payment preferences and relevant tax information (so that Amazon can eventually pay you out as an author on their platform).
When you’re ready to publish your eBook on Amazon, you’ll naturally be asked to write your eBook’s title (which if you’ve followed this guide, you’ll have already done a great job with). Let’s examine the listing for Flour Water Salt Yeast: The Fundamentals of Artisan Bread and Pizza [A Cookbook], because it’s a pretty great example:
You can also choose to put in a subtitle, which is a great spot to further sell readers on why they should purchase your eBook—and give yourself a better chance at including important keyword phrases that’ll definitely help your eBook appear in more Amazon search results.
People come to your Amazon listing to decide if they want to purchase your eBook.
Aside from choosing an enticing title and a well-designed eBook cover, they’ll also look to your book description to decide if it’s something they want to spend their hard-earned money on. Your eBook description should be relatively concise, yet written like a sales page that highlights what makes your eBook exceptional.
It should also clearly outline what they’ll get from reading your eBook—and why you’re the person they should be listening to (purchasing from).
Another important thing for bloggers in particular to do in the description of your Amazon eBooks, is to include a link back to your blog. This is a real opportunity to promote your blog and drive traffic back to your blog. Even if a reader doesn’t purchase your eBook from the Amazon listing, you may be able to convince them to join your email list or purchase something else from your blog.
When choosing keywords to describe your eBook, you should take into consideration both Amazon and Google searches. For example, here’s a keyword map that provides recommendations for surfacing your book in the Romance category of books on Amazon:
Know that customers will search on both Google and Amazon for the type of books they’re seeking, and you have the chance to rank for both.
Amazon has a few recommendations for choosing the best keywords to use for describing your eBook. Some of the advice they share include:
Keywords help people find your eBook, but so does selecting the appropriate category for it in the first place.
Amazon allows you to select both categories and subcategories.
The key is to pick categories that truly reflect what your eBook is about (and ideally ones that already have clear demand). Choosing categories simply because they’re popular though, will not lead to greater sales—because people will be frustrated when your book comes up as a recommendation if it doesn’t match their search intent.
Instead, pick trending categories that truly relate to what you’ve spent so much time learning how to write an eBook about. If possible, try to pick categories that also appear to have low competition. Doing this will help you rise to the top in Amazon searches for more niche topics that have higher purchase intent—and can increase your odds of ranking higher in your broader category pages too.
The next step is to upload the manuscript of your eBook, so it can be repackaged and (soon) distributed as a Kindle book.
Amazon says that your book must be formatted properly and meet their quality standards (which includes the appropriate KPF file format that we covered above).
Amazon suggests uploading a KPF file made with “Kindle Create” for the best results when uploading, or otherwise a Microsoft Word DOC/DOCX file.
Your Cover Art is the next thing that you’ll need to upload.
If you haven’t already created the cover art for your eBook, you can use the Cover Creator tool in KDP to design one—or turn to one of the design tools I mentioned above.
Setting a price for your eBook is always a matter of debate, but there are some things you can to do maximize profits on Amazon in particular.
Recently, Amazon rolled out KDP pricing support, which provides a lot of helpful information to guide you in making an educated decision about how to price your book on their platform. This program analyzes data for books that are similar to yours and recommends a price. This program is still in its beta as of right now, so keep in mind it’s a recommendation—not a requirement.
One funny thing to understand about revenue earned on Amazon is that you have to choose between two royalty rates you actually get paid out on. There’s a 35% royalty rate and a 70% royalty rate option to choose from (weird, I know).
Naturally, you want to make as much as possible, so the 70% rate sounds like the best choice. However, Amazon’s pricing system is fairly complicated and there are quite a few regulations guiding how you can price your books. Not every eBook is eligible for the 70% royalty rate, and not every country is, either.
For example, to use the 70% royalty rate—your eBook has to be priced between $2.99 and $9.99. It also has to be priced at least 20% lower than a print version of your book (if you have one).
Amazon lists their requirements and information about the different royalty plans, so you can choose the best option for your eBook.
After submitting all the information about your eBook, the final step is to save your progress and hit submit on the publishing process.
When you submit your eBook, it takes Amazon 24-48 hours to approve your work. They’ll send you an email when your eBook is approved and will provide you with a direct link to your listing too.
From there, it’s a smart idea to take some of the promotion strategies we’ve talked about here and apply them to the Amazon version of your eBook too—because if the Amazon platform can detect that you’re driving traffic to your listing from external sources, then it’ll be much more likely to surface your eBook higher up in category pages too.
Are you feeling excited by the challenge of learning how to write an eBook this year… or is it a little overwhelming?
The goal here isn’t to psyche you out of this potentially lucrative monetization channel, but rather to provide an actionable framework for learning how to write an eBook (and selling it) over the course of the coming weeks, months and years.
Better yet, let’s frame writing an eBook as an exciting opportunity to take your blog to the next level—by driving traffic from new sources (like Amazon) and eventually increasing your revenue.
Here’s some even more promising news: If your first eBook isn’t as successful as you’re hoping, you can always learn from the experience and perform better on your next attempt. Just as the very first blog post you write probably isn’t your best work ever, the same is true with writing your first eBook. Practice and repetition are the name of the game.
As you develop the skills necessary for learning how to write an eBook, each new eBook you produce can be an improvement upon the last.
With time, you can also go back to earlier editions of your eBooks and update them with new information, better formatting and fresh designs.
If so, share with us. I’d love to hear about it in the comments below!
This afternoon, in the Government Council, the resolution that declares the situation of calamity in the Region was approved, starting on June 1 and until 30 of the same month. The measure will allow the confinement of 14 days to be determined for all passengers who disembark at airports in the Region and who do not carry a negative test for covid-19, carried out in the previous 72 hours.
Check out all the deliberations of the Government Council this afternoon:
– Approve the resolution that declares the situation of calamity in the Autonomous Region of Madeira , under the terms of article 8 of Regional Legislative Decree no. 16/2009 / M, of 30 June, which approves the legal regime of the Civil Protection of the Autonomous Region of Madeira, for public health reasons in order to contain the pandemic COVID-19, from 0:00 hours on June 1, 2020 until 23:59 hours on June 30, 2020 , whose material, temporal and territorial scope is contained in the following provisions:
Determine, if necessary, compulsory confinement, for a period of fourteen days, of all persons and their luggage that disembark at Madeira Cristiano Ronaldo and Porto Santo Airports, and that do not carry a negative test for the disease COVID-19 , carried out within 72 hours prior to disembarkation, in laboratories certified by national or international authorities, under the terms defined by joint order of the Vice President of the Regional Government and Parliamentary Affairs, the Regional Secretary for Health and Civil Protection and the Regional Secretary for Tourism and Culture, which determines the conditions of confinement in hotel establishments that are required for this purpose, as well as all measures that seem convenient and adequate for the proper execution of said confinement,namely, the imposition of the obligation to carry out medical examinations and complete inquiries regarding the health conditions of each person, requested by the competent health authorities.
It should be noted that this stipulation does not apply to patients undergoing treatment or to persons who, under the control and guidance of the Regional Health Authority, are considered to be in a similar situation.
To further determine that the provisions of paragraph 2 of this Resolution do not apply to persons domiciled in Madeira or Porto Santo, who travel between the two islands.
The foreseen confinement will be carried out in hotel establishments requested for this purpose through a joint ordinance issued by the Vice President of the Regional Government and Parliamentary Affairs, the Regional Secretary for Health and Civil Protection and the Regional Secretary for Tourism and Culture.
To determine that all persons are obliged to comply with the guidelines issued by the competent health authorities and to comply with and cooperate with the measures provided for in this Resolution.
Disobedience to a legitimate order or order issued by the health authority established under the scope of this Resolution incurs the respective offenders in the practice of the crime of disobedience provided for and punished under the terms of the legislation in force.
To determine that the execution of the provisions of this Resolution is coordinated and monitored by the competent Health and Civil Protection Authorities, which are now authorized to request the collaboration of the security forces, as well as the use of human and material resources from the administration regional public sector.
The established situation and its consequences are of an exceptional nature and are subject to constant assessment by the competent authorities, and may be subject to review if the circumstances that determined it change.
– Authorize the creation of a support system to adapt the activity of SMEs in the Autonomous Region of Madeira to the context of the pandemic COVID-19, known as “ADAPTAR-RAM”, in the amount of € 2,500,000.00 (two million and five hundred thousand euros).
The support system, aimed at micro, small and medium-sized enterprises (SMEs), is aimed at adapting establishments in the face of new conditions of physical distance and hygiene in the context of the COVID-19 pandemic.
Expensive expenses are the acquisition of personal protective equipment, cleaning materials, changes in the operating layout, new methods of work organization and relationships with customers and suppliers.
– Authorize an amendment to the public road passenger transport service contracts, which will allow a partial advance payment on account of the compensatory compensation of 2020, thus compensating the partial loss of revenue, which was around 90% in the confinement period.
This aiming to reinforce the treasury of public passenger transport companies operating in the Region, thus contributing to avoid failures in the services provided.
The measure involves advancing the payment on account of compensatory allowances, in the months of May, June and July, at around 566 thousand euros / month. The corresponding reduction adjustment will take place in October, November and December this year.
– Authorize the transfer of the Social Security Institute of Madeira to the Vice-Presidency of the Regional Government and Parliamentary Affairs of the amount of € 5,914,740.50 (five million, nine hundred and fourteen thousand, seven hundred and forty euros and fifty cents), corresponding to 50% of the budgeted allocation to finance active employment and professional development policies.
– Repeal point one of Resolution No. 349/2020, of 21 May, which is replaced by the following: “Motor vehicles and their trailers, light or heavy, which should be submitted to periodic inspection in the period that runs from March 1, 2020 until June 30, 2020, see its term extended by five months from the date of registration ” .
– Approve a Praise to the teachers, technicians and other collaborators that made the ‘Telensino: Estudar com Autonomia’ project possible , presenting everyone, on behalf of the population and the educational communities, the best thanks for the excellent effort and irreproachable spirit of mission that history Education in the Region will certainly register indelibly.
– Expropriate, for the global amount of € 153,162.59 (one hundred fifty-three thousand, one hundred and sixty two euros and fifty-nine cents), four plots of land essential to the work of “ Construction of the New Road Connection to Jardim da Serra” .
– To acquire, for the global value of € 242,406.86 (two hundred and forty-two thousand euros and four hundred and six euros and eighty-six cents), two parcels of land, of different owners, necessary for the “ Construction of the New Hospital of Funchal” .
– Approve the proposal for a Regional Regulatory Decree that determines the rules for adapting the national tax system to regional specificities, approving the rates of the Personal Income Tax and the Corporate Income Tax to be in force in 2020, proceeding to adapt the rules resulting from the State Budget Law for 2020, published on March 31, Law No. 2/2020.
– Authorize the execution of the program-contract between the Autonomous Region of Madeira and the Municipality of Câmara de Lobos, with a view to allocating financial support in the maximum amount of € 228,900.00, for the work “ Repaving the Estrada da Corrida – Jardim da Serra ”, to be carried out in 2020, intended to co-finance the repair and reconstruction of infrastructures under the responsibility of the municipality, resulting from the weather of February 20, 2010.