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2021 BMW M3 displayed in the Frozen Portimao Blue color from BMW Individual


Bilia-Emond, a BMW dealer in Luxembourg, is sharing with us some new images of the 2021 BMW M3 Competition. The G80 M3 was displayed at the Autofestival in Luxembourg where a series of M and BMW cars were on display. What makes this model even more special is the Frozen Portimao Blue color from BMW Individual. We’ve already seen this paint on another G80 M3, but this time, we get a very close look.

The lighting inside the showroom makes the blue pop even more, but in real life, the blue is a bit darker and not as flashy. It’s certainly an interesting color and it could be a good seller for the M brand. Despite the additional dollar cost. The BMW Individual program features other exciting with colors like the Frozen White, Frozen Brilliant White, Frozen Black, Frozen Dark Grey, Frozen Orange, Dravit Grey,  Oxide Grey, Tanzanite Blue II, and much more.

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The color palette for the new 2021 BMW M3 and M4 is more diversified and unique than ever. Long gone are the boring colors, instead, the design team in Munich decided to give us a wide range of paint options. From non-metallic to metallic and matte options, there is likely a color for every M owner out there.

  • Non-metallic: Alpine White, Sao Paulo Yellow (new addition)
  • Metallic: Isle of Man Green (new), Toronto Red (new), Sapphire Black, Skyscraper Grey, Portimao Blue, Brooklyn Grey

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But certainly, the BMW Individual colors will always be more special. Of course, a BMW Individual color will set you back a few thousand dollars more, but they could add another layer of diversity to your car.  So if you have the means, feel free to dig in and finds some unique colors for your new M3 or M4.

The 2021 BMW M3 Sedan has an MSRP of $69,900, nearly $2,500 more than the F80 M3 Sedan. The 2021 BMW M4 starts at $71,800 compared to the $69,150 price on the F82 M4. Of course, BMW offers a Competition model for both variants. The 2021 BMW M3 Competition is priced at $72,800 while the M4 Competition sells for $74,700. All these variants send their power to the rear-wheels only. An all-wheel drive version of the M3 and M4 will arrive in late 2021, and naturally, at a higher price point.

[Photos: Bilia-Emond and @everestcommunication]

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BMW X6 M Competition drag races tuned Jaguar F-Pace SVR


2020 BMW X6M Competition review 59

It’s a rather well known fact that the new generation BMW X6 M Competition model is seriously fast in a straight line. Even in an age of incredibly fast SUVs coming from almost every brand, the BMW X6 M still manages to impress with its outrageous performance figures, especially from a dig, when its launch control and sticky tires can put its power down.

However, BMW isn’t the only company out there betting big on this segment. Other car makers are keeping up as well while others need tuners to match or beat this kind of performance. The video below features a car of the latter category, a Jaguar F-Pace SVR. You might be disappointed at first, thinking that the F-Pace can’t possibly keep up with the X6 M Competition but, mind you, this is a tuned car.

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In standard guise, the Jaguar has a total of 550 horsepower available, coming in from its 5.0 liter supercharged V8. That power is sent to all four corners of the car via an eight-speed ZF-sourced gearbox. That would be the case if this was stock. However, the Lister Stealth package this black SVR is wearing means it comes with 675 horsepower and 881 Nm of torque. That’s a massive upgrade, no matter how you look at it, with better overall numbers compared to the X6.

Speaking of which, the X6 M Competition is stock, which means it has 625 horsepower and 750 Nm of torque to rely on, coming from the 4.4-liter twin-turbo V8. The power is sent to the wheels through the M xDrive all-wheel drive system and the 8-speed ZF gearbox. The BMW is also heavier than the Jaguar, by close to 300 kilos. One key element working in its favor though is the Launch Control sequence, something the Jaguar doesn’t have. Let’s see how things went down.

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What’s the Best BMW-Powered Car That Isn’t a BMW?

Smartlink for Mainstream

BMW has always been one of the better engine builders in automotive history. As it should be, the word “Motor” is right in the name. Due to its engine-building proficiency, BMW hasn’t only build engines for itself and has actually put its own Roundel-wearing engines in other brands’ vehicles. Over the years, there have been several cars to use Bavarian-built engines and many of them have been outstanding. But which one is the best?

To be honest, this isn’t much of a question, as there really is only one correct answer — the McLaren F1. The 6.1 liter naturally-aspirated V12 (codenamed S70/2) that powered the F1 is still one of the greatest internal combustion devices ever built and easily the best engine BMW has ever built. However, that’s the easy answer, so we’re going to exclude the F1’s masterpiece of an engine and focus on other cars.

Morgan Plus 8

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Morgan, the small British sports car manufacturer, has had a relationship with BMW for some time now. In fact, all of its current cars are powered by modern turbocharged BMW engines. However, back before it used BMW’s clever new turbo motors, Morgan actually felt there was no replacement for displacement and went for a big V8. In the Morgan Plus 8, the British brand borrowed BMW’s 4.6 liter naturally-aspirated V8, making 362 horsepower. Imagine all of that power, and its wonderful exhaust note to match, in a car as small and light as a Morgan?

L322 Range Rover

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It seems odd to think that BMW owned Land Rover at one point but after the Bavarians acquired the Rover group in the ’90s, Land Rover and Range Rover were under the BMW Group umbrella for a short time. During that time, BMW oversaw the development of the third-gen “L322” Range Rover and one of the engines on offer was the M62 4.4 liter V8 sourced from BMW. That engine was only on available for a few years, 2002-2006, but it was a great combination of Range Rover’s stunning looks, luxury and off-road capability with BMW’s engine reliability and performance.

Land Rover Defender 2.8i

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The L322 Range Rover wasn’t the only Land Rover product to get Bavarian muscle. In the 1990s, the South African market stopped sale on the Land Rover Defender’s V8, as it was deemed too inefficient. However, South African customers wanted a petrol engine option in addition to the diesel engines on offer. So, since Land Rover was owned by BMW at the time, it used BMW’s excellent M52 2.8 liter inline-six. Personally, I have a bit of a love affair with that engine, as it powered by first car — and E36 328i — so maybe I’m a bit biased but it was a wonderful engine to use, with creamy smooth power delivery and a great noise. Although, it did have cooling issues but those were likely the least of the Defender’s reliability concerns.

Wiesmann GT MF5 V10

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You’ve probably never seen a Wiesmann of any kind on the road. We certainly haven’t, as we’re based in the U.S. and Wiesmann never sold cars here. However, even in Europe (or its home country of Germany), Wiesmanns never sold in large enough volumes to make them common sights. However, when you see one, especially the GT MF5 V10, it’s a special event. The Wiesmann GT MF5 V10 (Germans have to cool it with the alpha-numeric nomenclature) was an incredible looking, lightweight sports car with BMW’s S85 5.0 liter naturally-aspirated V10 under its long hood. It was not only more powerful than any V10-powered BMW, making 540 horsepower, but it sounded better too.

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Best Battery Charger For Your BMW


A smart battery charger, or trickle charger, is the one car item many of us overlook. But it’s certainly one of the first things you should have in your toolbox. I’ve recently learned that lesson with my BMW 1M Coupe. Being such a special and very limited car, my “Baby-M” doesn’t see a lot of winters and snow. So naturally, it sits in the garage. More than it should, some would argue. And that comes with a price.

Many modern BMWs pull a lot of power from their battery and if driven on mostly short trips or sit for long, will have shortened battery life. So a few days ago, I went to startup the 1M, only to find out that its battery is dead. Granted, the original factory battery has never been changed so having it last over 10 years is quite an accomplishment. But as I learned, you can further extend or even revive a battery by using a smart battery charger.

Why Do I Need A Battery Charger?

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BMW-branded CTEK Battery Charger

Smart battery chargers or battery tenders will charge a battery until full and “tend” the battery. When the battery needs more power, it will cycle on and off keeping it full but not over charging it. This is opposed to they style you see at an auto parts store where they try to rapidly bring the car battery back to life but will keep charging even if the battery is full. Those are not meant to stay on a battery long.

So my research brought me to the CTEK (56-353) MULTI US 7002 12-Volt Battery Charger and the CTEK (56-959) MUS 4.3 TEST&CHARGE 12 Volt Fully Automatic Charger and Tester. Both are made a respectable brand and both come either recommended by other BMW owners or have great reviews on Amazon. 

There aren’t may differences between the two. The 56-353 has charging Amps of 0.3 to 7A, while the 56-959 delivers 0.8 to 4.3A. The first one is the more premium choice, but in the end, they both work well on my 1M. In the end, I picked the CTEK 56-959 since it was on sale.

How Does It Work

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Used here on E92 M3

It’s always best to use the included manual, but this is how I’m using the CTEK on my BMW. The battery charger has alligator style clips and four different charging modes. Simply hook the charger’s red and black alligator clips up to your BMW and press the mode button to select either Motor Cycle, Automobile, Cold battery, or recondition battery.

Connect the red clip to the red power terminal and the black to the ground. One can either connect the battery charger by directly accessing the BMW’s battery through the trunk or via the engine compartment on the red power terminal and the ground.

If you don’t like to keep your hood open, you can even route the charging cables up through the bottom of the windshield and close the engine bay lid.

The Lights Meaning

On this particular unit, there are 8 LED lights. After you connect the battery charger to your BMW, the CTEK unit will cycle through the first 6 lights. When the 7th light turns green, then the BMW’s battery is fully charged and the charger goes into a maintenance mode. If the battery voltage drops, the battery charger / trickle charger will resume its operation. There is an 8th light which will light up if the battery needs a top off.

Why Do I Need One?

No one can argue that most BMW batteries are expensive. So by using a battery charger you could extend your BMW’s battery and save money in the long run. And you won’t be stranded like I was when I wanted to go for a ride.

Disclaimer: This post might contain affiliate links for Amazon

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Combining Motorsport and Watches Since 1963


As the iconic Rolex 24 at Daytona race is about to kick-off once again, we wanted to take you down the memory lane of the equally iconic Rolex Daytona watch. Its history goes as far back as 1963 when it launched to compete with Omega’s Speedmaster.

Go to any major car show; an official auto show, Cars and Coffee or even the Pebble Beach Concours; and you’re going to see countless Rolex Daytonas adorning the wrists of well-to-do car enthusiasts. For many car enthusiasts, even those that can afford hyper expensive, uber-luxury timepieces, the Rolex Daytona is a must-have. The reason for its prominence among enthusiasts is entirely to do with its motorsport history.

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The Pre-Daytona Watch

The first true Rolex Daytona debuted in 1963, however, the ref. 4500 from the 1940s, now nicknamed “Pre-Daytona”, was the brand’s first motorsport-related chronograph and was even worn by the likes of Enzo Ferrari. After twenty years of evolution, Rolex finally replaced the ref. 4500 with the first Daytona, in 1963. It was launched with a hand-wound Valjoux 72 movement and sported the now-iconic three-dial chronograph design, stick hour/minute hands and an arrow second hand.

Its Name Was Originally Rolex Le Mans

After the success of the ref. 4500 with racing drivers, Rolex made the Daytona with them specifically in mind. It was designed as a chronograph for racing drivers and enthusiasts and its name was even motorsport-inspired, being named after the iconic Daytona International Speedway. The name was actually originally going to be the Rolex Le Mans but the brand’s desire to sell more pieces to Americans pushed the brand to use Daytona instead. Although, the name technically wasn’t given until 1964, though the ’63 is still considered by many to be a Daytona, as it began the reference number.

What was interesting about the first Rolex Daytona, back in its day, was the fact that it changed quite a bit from the ref. 4500 that it replaced. Gone were the monochromatic subdials, with inverse-colored subdials in their place. The tachymeter around the face of the 4500 was moved to the bezel of the Daytona and was also adorned with hash marks. The dial came in either black with white subdials or white (more of a cream-ish) with black subdials. The latter of which is among the prettiest Daytonas of all time. Unfortunately, it the first series Rolex Daytona wasn’t as immediately well received as its predecessor.

When the Daytona first arrived, it was actually met with a lukewarm reception. It’s hard to imagine now, as it’s become immensely popular, but back in the ’60s the original Daytona was a bit of a dud. It wasn’t until film and racing icon Paul Newman began wearing one that it became so popular but that didn’t happen until 1983, twenty years after its initial release.

Paul Newman

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2021 BMW M440i xDrive – Buttoned-down


Make no mistake though, when it comes to piling on speed, the M440i is a proper fast car. BMW says it will do 0-100 km/h in 4.5 seconds but the independent readings will tell you that’s a conservative estimate. As usual. The 500 Nm of torque are there with you from 1,900 RPM and the gearbox is doing a great job at keeping up with your right foot, in all driving modes. Well, maybe in Eco Pro mode it needs a bit more convincing but that’s normal, after all.

The mild-hybrid setup might also have a thing to say about the way this car drives and feels. Under the hood of the M440i you’ll find a small electric motor working as a starter-generator. It can develop up to 11 HP and is there to help out in various scenarios. From turning off the engine while approaching a stop light to giving you a little push when setting off, this was initially meant as a system aimed at decreasing emissions and improving fuel consumption.

It also works a lot better in combination with the six-cylinder under the hood as it’s a more balanced setup compared to four-cylinder engines, especially diesels. The switch from electric power to the ICE was smooth and sometimes barely noticeable.

But this setup has another task too: to fill up torque gaps and help under heavy acceleration. With its introduction, the M440i feels like a car with no turbo lag. In Sport mode, the 4er sprints from under you the moment you touch the gas pedal and it keeps going until you’re too scared to continue. The limited top speed of 250 km/h is reached without breaking a sweat and the car feels like it could keep going for a lot longer.

Go into a series of tight bends and you start noticing the other differences compared to the more ‘pedestrian’ models in the range. The one thing you experience right away is the steering. It’s still electronically assisted but it’s direct, fast and, on the M Performance model you get a variable steering ratio. That means the car adapts to the speed, and you can feel it. It may not offer the same level of feedback older systems offered but, it’s better than the system found on the first generation 4 Series.

The M440i also felt heavy to me, it leaned a lot more into corners than I expected while, at the same time, being a bit more composed than the 430i or the 420d. The latter were bouncing a lot more when going into corners with rough patches of asphalt. The damping somehow felt better, but all in all, you do feel a bit more isolated as a consequence.

That baffled me, as I was expecting this to be the rawest experience a 4 Series could offer. But it wasn’t. Instead, it was the fastest and most precise of the three. Approaching a corner with more speed than you intended could trigger an adrenaline shot in anticipation of a crash. But the M440i can take it, as the wider track and lower center of gravity gives you better control.

The car has tons of grip, and the xDrive system, along with the M Sport differential will allow you to accelerate and slingshot your way out of a corner with ease. This is still a fun BMW to drive, but you do feel less connected to the road in it and you notice its heft too.

Heavier Than The Other 4 Series Models

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Check Out the Brakes on the new BMW M3 and M4


BMW M has released yet another video in a series of explanatory videos about the new BMW M3 and M4. So far, we’ve learned about the cars’ weight, power, seats and, in this latest video, their brakes. According to BMW M’s brake engineers, “the later you brake, the faster you are.” So, to brake that late, the M3 and M4 are going to need impressive brakes.

The new BMW M3 and M4 get six-piston calipers up front, which allow BMW M to use larger brake pads. Both of those combine to give the new M cars better braking stability, durability and comfort. The calipers are also available in three different colors; black, blue and red; which is a first for BMW M.

You can’t upgrade brakes properly by just slapping bigger ones on. To truly improve braking performance, you must upgrade your car more comprehensively than that. So to improve braking over the previous-gen models, BMW M engineers added better brake cooling as well.

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What’s most interesting about these new BMW M3 and M4 models is that they also get what BMW calls Integrated Brakes. The new IB system (IBS?) allows for two different brake settings that the driver can choose from. So there’s Sport and Comfort braking, which gives drivers greater flexibility. It also, in theory, allows you to have your cake and eat it, too; with strong, immediate brakes for hard driving and more forgiving, relaxed brakes for normal driving.

These new brakes are going to have to be good, as the BMW M3 and M4 are porky siblings. The max-spec M4 Competition weighs over 4,000 lbs, which is almost upsetting when you think about its lightweight lineage. So with all of that weight and ability to achieve rapid speeds, the M3 and M4’s brakes are going to have their work cut out for them.

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Some subtle, yet effective updates


MINI unveiled earlier this week their second facelift of the popular three-door, five-door and convertible models. The previous design update took place in 2018, but with a new product line still a couple of years away, the stylish British icon is refreshed. So let’s start with the exterior design changes. At the front, the new air curtains are integrated into the front bumper and the front fog lights have been removed.

The grille is also much larger, with a hexagonal design and a body colored panel that bisects the design and houses the license plate. John Cooper Works variants also get large front air intakes, finished in gloss black. With the Piano Black Exterior option with extended features, MINI drivers also have the chance to add significantly more black accents. LED headlights are standard, as are Union Jack LED taillights. There are also three new colors, Island Blue, Rooftop Grey and Zesty Yellow.

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Inside, a slightly new steering wheel sits in front of a 5-inch digital gauge screen, originally seen on the MINI Electric, and a new version of MINI’s version of iDrive is now inside the familiar looking central circle. It measures 8.8-inch in size. On request, steering wheel heating and an adaptive chassis with frequency-selective damping are available. The range of assistance systems is finally being expanded to include a Lane Departure Warning and a Stop & Go function for active cruise control. Also interesting is the new electric parking brake available for some models.

Despite all the new standard equipment upgrades, the Model Year 2022 MINI Hardtops and Convertibles will see only a $500 increase across most trim levels. For the third straight model year, the MINI Cooper SE will not see a price increase and will remain at a with a Manufacturer’s Suggested Retail Price (MSRP) of $29,900 plus an additional $850 Destination & Handling fee.

To highlight the facelifted models, we edited the video below. Make sure to watch and subscribe to our channel.

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BMW M5 CS Eclipses McLaren F1 S70/2 Engine as Most Powerful BMW Engine Ever


Now that the BMW M5 CS is here, it is officially the most powerful car the Bavarian brand has ever developed. That’s not entirely surprising, though, as brands are constantly setting new power records, especially nowadays in the age of forced induction and electrification. What’s more impressive than that, though, is the fact that the BMW M5 CS engine is also the most powerful engine BMW has ever produced, in any car.

The reason that distinction is important is that the most powerful engine the M Division ever made, up until a few days ago, never powered a BMW. Instead, it powered the McLaren F1.

All the way back in the early 1990s, legendary automotive engineer and designer Gordon Murray was searching for a company to build an engine for the project he was working on with McLaren. He went to Honda first, as the Japanese brand was developing killer engines for Formula One cars. However, the deal felt through, due to Honda not wanting to build the sort of engine Murray wanted.

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Murray had some specific demands for the engine that he wasn’t willing to compromise on. The engine needed to be naturally-aspirated, it had to have more than 100 horsepower per liter and it needed to be as lightweight as possible, among other things. After Honda turned him down, Murray went to another automotive legend, Paul Rosche. At the time, Rosche was the head of engine development for BMW M and was known for designing some of the most brilliant engines of all time.

What Rosche came up with was the S70/2, which was a 6.1 liter naturally-aspirated V12 that made 618 horsepower (627 PS), thus giving it just over 100 horsepower per liter. Also, it was shockingly lightweight for its size, revved to 7,500 rpm and got to that redline extremely quickly. It also made among the best engines noises of all time.

Without question, the S70/2 is the greatest engine BMW M has ever made and it’s one of the greatest engines of all time, full-stop. Also, up until just a few days ago, it was still the most powerful engine that BMW M has ever produced.

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Now, though, the BMW M5 CS has surpassed it, with 635 horsepower from its 4.4 liter twin-turbocharged V8. While that’s an impressive power figure, it also shows just how absolutely brilliant Rosche’s masterpiece was. The McLaren F1 debuted in 1992 and it took BMW M nearly thirty years to develop a more powerful road engine. If anything, it actually makes the M5 CS’ engine look bad, as it uses all sorts of modern tech, such as twin-turbocharging and advanced cooling to make its power. The F1 did things the old way, without turbochargers or intercoolers or fancy ECU tuning and yet it still was the top dog all these years.

Of course, the S70/2 was a very small run, extraordinarily expensive engine to build, so it’s not fair comparing the M5 CS’ engine to its quality but it does show what BMW M can do when it allows its engineers to run wild.

What’s interesting is that the M5 CS might hold its title of having the most powerful M Division engine ever made forever. With hybrid and purely electric M cars on the way, there’s a real possibility that BMW never heavily invests in another monster engine again and instead uses electrification to make big power. For instance, if it can make 650 horsepower from an S58 3.0 liter twin-turbo I6 with an electric motor or two helping it out, why dump more money into another big V8?

So let’s cherish the BMW M5 CS while we have it. It’s a rare beauty of a machine from BMW, as it doesn’t make any sense whatsoever outside of being a laugh. It has 635 horsepower from a monster V8, carbon fiber everywhere and four racing buckets so you can blitz a racetrack with three friends on board. What more can you want from an M car?

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How to Pick a Blog Niche (+21 Blog Niche Examples) in 2021


One of the questions I’m often asked by readers, is how to pick a blog niche.

What is a blog niche?

A blog niche is a carefully selected topic area that you’ll be focusing your blog content around. In simpler terms, picking a blog niche is really just another way of answering the question, how do you decide what to blog about?

And this is a pretty important question to answer as you’re very early on in the process of starting your blog… because it could ultimately be the deciding factor that determines the future success (or failure) of your blog.

While some bloggers simply write about whatever pops into their minds, that’s not a great strategy for long-term success. Especially if you want your blog to eventually generate income and become something more than just an online diary with a small handful of readers tuning in for your musings.

Instead, you need to pick a blog niche—a clear topic area that you’re going to focus all of your content on, in order to establish what your readers should expect from you.

How to Pick a Blog Niche (+21 Blog Niche Examples) in 2021

  1. What is a blog niche?
  2. 60+ Blog niche ideas with proven demand
  3. How narrow (or broad) should your blog niche be?
  4. How to brainstorm blog niche ideas
  5. 9 Key questions to answer when picking a blog niche
  6. 4 Smart ways to validate your blog niche idea (before you launch)
  7. 21 Profitable blog niche examples: What makes for a successful blog niche?
  8. How will you pick a blog niche today?

Disclosure: Please note that some of the links below are affiliate links and at no additional cost to you, I’ll earn a commission. When you purchase a product or service using my affiliate link, I’m compensated, which helps make content like this free of charge to you. Know that I only recommend products and services I’ve personally used and stand behind.

60+ Blog Niche Ideas with Proven Demand and Profit Potential in 2021

I know first-hand that picking a blog niche to focus on can sometimes be a bit of a challenge. I’m also frequently asked by my readers here for advice on which niche they should choose—given their particular skills, interests and experience. To help spark your imagination, here are some time-tested blog niche ideas that already have proven demand.

Here are 60 blog niche ideas (with proven demand) that you can use today:

Here’s a video walking through my explanation of these blog niche ideas:


Keep in mind that a great starting point when considering whether or not a particular topic you’re interested in could be considered a smart niche to blog about, is whether or not other people share that interest with you. If there’s a sizable audience already seeking answers on a particular subject matter, then you’ve got the makings of a great (possible) blog niche.

Throughout the rest of this guide, we’ll cover how to research & validate your blog niche to make sure you’re going down the right path.

Once you’re ready to test your blog niche and start the process of actually building your blog—head over to my ultimate guide to starting a blog.

Want to Start Your Blog (the Right Way)?

Check out my ultimate guide How to Start a Blog (on the Side).


Now, let’s dive in to my guide on how to pick a blog niche!

How Narrow (or Broad) Should Your Blog Niche Be?

When you’re choosing a blog niche, you want to pick a topic area that you can write about weekly or even daily for years to come.

That means that a very narrow niche, like “Marvel Avengers iPhone Cases,” probably isn’t going to work well in the long run.

It might be great at first as you’re not competing against a high volume of sellers, but you’ll probably struggle to find enough design inspiration, customers and you may even get bored just creating the same types of designs over the months (and years) to come.

How to Pick a Blog Niche Avengers Example

With a subject matter like this example, you’d be better off broadening your blog niche to include “movie and television-related iPhone cases.” Within this broader niche, you can still include all of the Marvel cases you want, but you’re also giving yourself permission to expand into got many other closely related titles.

Of course, it’s definitely possible to go too broad with a blog niche.

According to recent blogging statistics, there’s an estimated 31.7 million bloggers now that we’re in 2021. That makes picking a clear blog niche more important than ever.

That means if your blog covers a massive topic like “health” or “business,” then you’re going to really struggle in building a focused target audience and carving out your own readers.

Instead, you’ll want to narrow down to something much more focused—maybe instead of “health,” you can pick a blog niche like “living with diabetes” or “losing weight through nutrition.”

Instead of “business” as a broad topic, you could focus your blog niche specifically on “starting a side business” or “how to make money online” where your content can have more clearly defined guardrails that keep you on-message for what your audience will come to expect.

Now that we’ve got a sense of how to pick a blog niche without the risk of going too narrow or too broad, let’s brainstorm some blog niche ideas.

How to Brainstorm Blog Niche Ideas (with Proven Demand)

Some bloggers know what they want to write about immediately. They want to start a blog based on a fiery passion, or one that ties in with an existing business venture.

Choosing a Blog Niche Examples Brainstorm Ideas

Other brand new bloggers don’t have a clue yet (and that’s ok)!

They’re still learning what a blog really is, and all they know is that they want to blog about something.

If that sounds like you, or if you already have a niche or two in mind—but want some more possibilities, here are a few great ways to brainstorm blog niche ideas.

1. Write Down a List of All the Things You’re Interested In

What do you love to do or to talk about?

Jot down all the things you’re most interested in, whether or not you think it would make a good blog niche. We’re just thinking about all of the possibilities at this stage.

It’s fine if some of your niche ideas feel very general and others weigh in as more specific. No ideas are bad ideas at this stage.

Your list might look something like this:

  • Small businesses
  • Game of Thrones
  • Golf
  • Camping
  • Traveling (especially in Europe)
  • Quentin Tarantino movies

Once you’re looking at your list, you’ll probably find that some of your ideas would make better blog niche topics than others.

You may even find there’s one potential blog niche in particular that stands out for you—put a star next to that one to come back to soon. Side note: If you’re ready to start generating content ideas and begin writing, check out this list of the 201+ Best Blog Post Ideas You Can Write About Today.

2. Think About the Blogs, Magazines and Books You Read

What blogs do you read avidly? Which magazines do you subscribe to? How about (non-fiction) books you’ve read recently?

You may have a wide range of different interests, or you might find that all your reading focuses on one general area (i.e. “personal development”) that could help you move toward a particular blog niche to focus your brainstorming around. Check out my top blogging book recommendations to see if they help spark something too.

Write down the topics and blog headlines of all of the sites, magazines and books you read—then see if they bring up any clear ideas for your blog’s niche.

3. List Your Past Jobs, Hobbies, and Experiences

Use Hobbies to Find a Blog Niche to Write About

What jobs have you done during your life? Write them down (even if they seem mundane).

What about your hobbies? Perhaps you love miniature wargaming, or you’re a keen gardener. Maybe you play an instrument, or you’re on several amateur sports teams. Write these all down.

While you might not want to start writing blog posts about your actual job, you might find that there are elements of your jobs or hobbies that you do want to blog about, or a core thread that ties several elements of your life together.

Maybe you’re a designer in an ad agency, you play in an orchestra, and you enjoy sketching and painting—thus it could make sense for you to choose a blog niche focused on creativity. If you’ve had blogging jobs in the past, try and pull out some insights around the types of content you’ve enjoyed writing about most.

4. List Significant Things You’ve Accomplished

Many successful blogs teach people how to do something.

From Digital Photography School teaching people how to take better photos… to Mr. Money Mustache teaching people how to save up a stash of money so they can retire early (both of which we’ll talk about in the profitable blog niche examples below).

What significant accomplishments have you had? Perhaps you’ve:

  • Lost weight and kept it off
  • Got out of debt
  • Run a marathon
  • Remained married for 30 years

All of these are accomplishments that other people would love to have—and you could blog about how you achieved them.

5. Run Through a List of Perennially Popular Topics

If you’re still stuck searching for blog niche ideas, here’s a list that isn’t likely to go out of style anytime soon:

  • Personal finance: including issues like debt, increasing income, reducing expenses, investing
  • Health and wellness: which covers a huge range of areas, like weight loss, mental health, alternative therapies
  • Parenting: including parenting at different stages: babies, toddlers, school kids, teens, adult kids, plus different parenting methods
  • Self-improvement: which could be targeted at different age groups (e.g. college students, mid-life professionals, retirees) or at different philosophies or styles
  • Building websites: this could incorporate your technical skills into writing about topics like how to make a website, what the best website builders are and more

While it’s not ideal to pick a blog niche simply for the sake of market demand, you may find something on that list jumps out as a topic to explore blogging about and eventually make your way into a more concerted niche over time (as you learn the nuances of the space).

9 Key Questions to Answer When Picking a Blog Niche

By now, you should have at least a loose idea in mind for a blog niche you could pursue–or perhaps a few different ideas for niches you could see yourself testing out.

Pick a Blog Niche to Write About with These 9 Questions

Now, how do you know if your niche will actually translate into a successful blog that can attract readers?

Answer these questions right now in order to fully evaluate your potential blog niche.

If you hit a “no” on any of these—then it’s time to head back to the drawing board and find a new blog niche to write about.

Question #1. Are You Interested Enough in This Blog Niche?

Yes, it’s tempting to choose a blog niche idea that you think will be lucrative—like “credit cards” or “weight loss”—mere opportunities that you see popping up in ads all the time.

The problem with this approach, is that in addition to facing stiff competition, your interest will likely diminish over time.

You might build into your blog business plan to hire authors to write for you—but even so, you’ll need to grow the blog yourself (or invest a lot of your cash into it) until it becomes profitable.

Don’t pick a niche just because you think it’ll make money for your blog. 

Choose a niche you’re genuinely interested in. Something you’d enjoy writing about day after day for years to come.

While you may think your personal level of interest is relatively unimportant… compared with other factors, it’s actually so crucial that it’s the first test on this list. I couldn’t be more serious about the importance of only choosing to blog about topics you find interesting.

If you’re not genuinely interested in a niche, then there’s no point trying to blog about it—you won’t have the enthusiasm you need to carry it through the ups and downs in the years to come.

Question #2. Do You Know Enough About This Blog Niche?

If you’re going to build a successful blog, you need to be able to write blog posts that readers will find helpful—not content full of inaccuracies or misguided assumptions.

You don’t want to have to spend hours upon hours researching every line of your blog posts, and if you’ve done your homework to answer how much does it cost to blog, you probably won’t have the budget to hire expert writers to help you with all of your writing endeavors.

You want to choose a topic that you know a reasonable amount about. At least enough to hold a conversation on the subject.

Readers will also expect that you have at least some degree of experience (ideally expertise) within your blog niche. After all, would you want to learn cooking tips from someone who struggles to boil an egg, or blog SEO strategies from someone whose website never ranked above page 10 on Google?

In most blog niches, you won’t need formal qualifications. Readers will be perfectly happy to hear your “weight loss on a budget” advice as long as it’s based on your own hard-won personal experience. The same goes with how I’m able to offer up proven blogging tips, advice and best practices based on the real results I’ve been able to drive for my blog here.

Most people won’t expect you to be a certified health professional, personal trainer or financial expert for that matter.

In certain blog niches though, readers will expect a degree of educational or professional qualifications.

If you’re starting a blog that covers legal matters or for example, blog tax advice—readers will expect you to be trained as a lawyer or accountant… or at the very least have heavily sourced quotes and advice from experts included in your recommendations.

Question #3. Is there a Paying Audience for This Blog Niche?

So you’ve got a niche you’re interested in and know a lot about… let’s say an obscure cartoon that you loved as a kid.

Blog Niche Examples Cartoon Roadrunner and Coyote

Before you launch a fan blog devoted to the cartoon though, it’s important to take a step back and ask a crucial question—is there a paying audience for this niche?

For a blog niche to work (assuming you plan to make money at some point), you need to first have an audience to promote your blog to… and have relative certainty that they’ll potentially spend money on products or services related to that niche—whether you create those yourself or not.

To establish whether or not a paying audience exists for your blog niche in question, ask yourself:

  • Are there any books or magazines relating to this niche? Use a bit of common sense here: if there’s a self-published eBook with zero reviews and zero visibility on Amazon, then it’s probably not a sign that there’s a large paying audience out there. You’re hoping to evaluate whether or not others are already earning revenue in this space.
  • Are there products (or services) aimed at this audience? Let’s say you’re considering the blog niche—new parents of twins, which is based on your own experience. There are definitely products aimed at parents of twins (plus the vast majority of products aimed at any parents could work too). The existence of lots of products is (a) a sign that there’s a paying audience out there and (b) a source of potential advertising or affiliate programs to generate income for you. Bonus points if there’s a heavily reviewed product or service in your blog niche (take for example my compilation of honest Bluehost reviews).
  • Are companies advertising products relating to your keywords? For instance, if the niche you’re considering is “organic gardening,” then you can type that into Google, plus other related phrases such as “gardening tools” and “organic pesticides.” Do any ads appear? If you can’t find ads for any (or many) of your keywords, then you might find this is a tricky topic to monetize.

If your answers to these questions still sound promising, then let’s keep moving ahead.

Question #4. How Many People Are Searching in Your Blog Niche?

If you haven’t already come up with any keywords, now’s the time to learn how to do keyword research.

What would people search for to find the type of content you’re going to write about (or the type of products you’re going to sell)? This is where blogging tools like one of my favorite free keyword planners, Twinword Ideas come in to play.

Blogger SEO Techniques and Tools to Do Keyword Research Twinword

Once you’ve got some keywords in mind, it’s also important to check how popular those keywords actually are.

Use Twinword Ideas to not only check monthly search volume for the keywords you’ll be blogging about, but get suggestions on other popular terms related to your niche.

Make sure you’re targeting your own country plus any other large countries that are relevant. For instance, if you’re in Australia but you’re planning to sell digital products that could be bought by a worldwide audience, you’ll want to also target the US and UK so you can see the combined level of searches from other English-speaking countries.

Any good keyword research tool will also suggest tons of other related keywords that you can evaluate. If some of them get way more searches than the keywords you’d previously thought of, you might want to shift your blog post ideas over to incorporate those higher priority opportunities first.

What’s a safe number of monthly searches to constitute a good blog niche?

If most of your keywords only get 100 people searching for them each month, you’re going to struggle to build a profitable blog.

But if you can combine all your top 10-20 keywords and get a total of 100,000 – 1,000,000 monthly searches… then you’re definitely on to something.

Question #5. Is This Niche Likely to Be Around for Years to Come?

While some blogs do manage to succeed while focusing on ephemeral trends, it takes time to build a popular blog.

You don’t want to end up starting again from scratch after six months, so aim to pick a blog niche that’s going to be around for years to come.

Building a whole blog around something that’s designed to be short-lived (like the 2024 Olympics) is unlikely to be worth your time. Similarly, building a blog around something that might vanish soon isn’t a great plan either. This is often the case with new social networks or with company initiatives: look at what happened to Google Authorship, for instance.

Make sure you’re building your body of work around a blog niche that’s going to last, or that you can pivot to take into account changes in your niche over time.

A good sign that a blog niche is going to stick around, is if it’s already been around for a while!

Anything that’s only come onto the scene in the last year or so, is best avoided as the niche topic for an entire blog.

If a new trend nicely rolls up into the greater niche you want to cover though, that’s a great opportunity to get in early on creating content on the subject.

Question #6. Is There a Moderate Amount of Competition (or More) in Your Blog Niche?

You might think that a good niche shouldn’t have too much competition—but the opposite is true.

How to Choose a Blog Niche Competitors Size of Market

If there’s no competition out there, or if the competition seems surprisingly lacking or amateur, then that could indicate that your niche just isn’t one that works well for a blog.

Other bloggers aren’t just your competition—they can also be your collaborators.

You’ll want to be able to guest post on larger blogs, for instance, and you might want to host webinars to invite bigger names in your niche to collaborate on growing your combined audiences.

Of course, if there’s tons of competition, that makes it important to distinguish your blog from all the others out there—by finding an angle or audience that isn’t as widely targeted.

Question #7. Is the Topic Trending Upward on Google Trends?

Google Trends is a handy way to get a snapshot of public interest in a particular topic. Take for instance this trend graph on the popularity of blogging.

Google Trends Result on Blogging 2019

Simply type in your keyword and you can see whether it’s becoming more or less popular over time.

It’s best to avoid a topic that’s becoming steadily less popular (unless you have good reason to believe it’s about to capture people’s interest again).

If interest in a niche is static, that’s probably fine… but the ideal scenario is a niche that’s trending upward on Google Trends.

You can also compare search terms here, so if you’re deliberating between two blog niches, you may find it helpful to look at their relative popularity.

If the graph looks fairly flat for the past year, check the past five years (select the date ranges from the dropdown menu)—you might find that it’s been slowly declining in popularity.

Question #8. Would You Be Happy to Be Associated With This Blog Niche?

Although you could potentially blog under a pseudonym, it’s not generally a good idea to opt for a blog niche that you’d not want people to associate you with.

This could be because the blog niche is embarrassing in some way (let’s face it, not many of us would want to be known as the “bed-wetting blogger”) or it could be because it isn’t a good fit for another brand that you’ve already established—and you don’t want to upset your existing audience.

It could even be because you don’t want to be pigeonholed in a particular way (i.e. as a “mommy blogger”).

While you don’t necessarily need to announce your blog to everyone you know, it’s definitely an advantage to feel confident and happy sharing it with friends, family and people you already know online—this can really help increase your traffic in the early days.

So, think twice about a blog niche that you don’t feel comfortable having your name associated with.

Question #9. Does Your Niche Suit Evergreen Content?

Blog content can be divided into two broad categories: “evergreen” and “news.”

Evergreen content remains relevant for years to come, though it’ll need to be updated over time.

News content might be highly interesting for a short period of time, but quickly fades as other events transpire.

While there are, plenty of blogs that mainly publish news still, the opportunities for evergreen content make it easier to grow your site.

Instead of having to constantly publish new content to attract readers, your evergreen content can work hard at bringing people to your blog.

If your niche is going to rely on lots of fresh content to be published on a regular basis, think hard about whether you can do it justice.

Most news-focused blogs have a team of writers working for them, so they can keep up with the latest news and developments.

4 Smart Ways to Validate Your Blog Niche Idea (Before You Launch)

So you’ve now chosen a blog niche that you’re confident will give you a good chance of (eventually) monetizing the site.

How to Choose a Niche to Blog About Checklist and Validation Framework

There are plenty of other blogs, books, magazines and products related to it… and it’s something you’re genuinely interested in. But will you actually enjoy blogging about it?

Wouldn’t it be great if you could validate your blog niche before going through all the effort of making a website for it? Well, you can.

Here’s how to validate the blog niche ides you’re considering—before spending hours launching your website.

Test #1. Come Up With At Least 50 Ideas for Blog Posts in Your Niche

Set aside an hour for yourself either in an empty room at home or in a quiet local coffee shop—and pick up a notebook & pen.

Write down as many blog post ideas as you can. You’re aiming for at least 50 ideas.

101 Best Blog Post Ideas That'll Drive Traffic

It doesn’t matter if some of those ideas seem a bit generic, or if you’ve seen them done elsewhere before… just try to get as long of a list as you can.

If you get bored half way through this exercise, or if you run out of ideas well before you make it to 50, then that’s a sign that this blog niche might not be the right choice for you. Because if your blog begins to get traction, you’ll eventually be writing a hell of a lot more than just 50 articles.

Test #2. Write a Couple of Guest Posts in Your Blog Niche

Once you’ve organized a list of ideas, choose a couple that you’d love to write about, and find blogs that would be interested in hosting an article from you—covering those topics as guest posts for their already existing readership.

As a lower-barrier option, you can set up a free Medium account or take to LinkedIn and write your test guest posts there to see how people in your network respond.

Guest Blogging 101 Ultimate Guide How to Guest Blog Post

This is a great way to test out whether you enjoy writing about your blog niche—and it can also allow you to get some real-life feedback from readers about your content.

If you find it tricky to write these early guest posts, if you don’t really enjoy it… or if the feedback is surprisingly negative from the audience you get in front of, then it might be a good sign to rethink the niche you blog about.

Test #3. Start a Facebook Page (or Group) About Your Blog Niche

Another free, and straightforward, way to test out your niche is to create a Facebook page (or group).

You’ll want to give this page or group the same name as your intended future blog, so you can use it as your blog’s eventual Facebook page if you do go ahead with this niche.

This page or group is a great destination to share interesting links, ask questions and share tips relating to your niche. If you can attract a decent number of fans or group members to come and interact with you here, you’ll also find a continual source of new content ideas.

If you enjoy posting there and you start to build a bit of traction (with some likes, comments and shares), then that’s a good sign you’ll probably enjoy running a blog and managing a community within this niche.

Test #4. Draft Five Sample Blog Posts Related to Your Niche

Finally, once you make it this far, it’s time to start outlining blog posts and writing those articles to really test your mettle.

See if you can write five sample articles related to your niche—they don’t have to be perfect and you don’t need to publish them anywhere (for now), but you should at least complete the task of challenging yourself to create a few pieces of content you can stand behind & feel comfortable publishing within the niche you’re considering blogging about. For example, my series of articles about web hosting for bloggers is a test into a new blog niche (hosting). It includes pieces like:

Early signs suggest this new blog niche test is starting to return some positive results for my business—so we’ll see how this coming year goes!

If five sample blog posts feels like too many, or if you’re bored after writing just one article in this niche, then it’s worth reconsidering whether you’d really want to pick a blog niche where you have difficult churning out content that excites you.

Of course, if you do decide to go ahead and launch a blog in this niche, you’ve now got an awesome head start.

You’ll have a ton of content ideas written down to fuel your editorial calendar, plus a handful of drafted articles ready to edit and publish.


21 Profitable Blog Niche Examples: What Makes for a Successful Blog Niche?

Here are 21 (real) profitable blog niche examples and ideas to show you it’s possible to generate an audience and business in many different industries—and we’ll walk through a specific example of each of these, below.

  • Photography
  • Travel
  • Food and Recipes
  • Parenting
  • Fashion
  • Fitness
  • Writing
  • Personal Finance
  • Lifestyle
  • Small Business Marketing
  • Search Engine Optimization
  • Personal Development
  • Career Development and Job Searching
  • Entrepreneurship
  • Side Hustling
  • Investing
  • DIY (Do-It-Yourself)
  • Natural Living
  • Sustainability
  • Female Empowerment
  • Coding

Niche Blog Examples to Inspire You to Choose a Blog Niche

Each of these niche blogs cover different topics in unique ways. Now, let’s examine each of these blog niche examples.

This’ll give you an idea of the wide range of potential blog niches you can successfully create a blog business plan (and build a happy audience) around.

Example #1. Digital Photography School (Blog Niche: Photography)

This huge blog, founded and run by Darren Rowse of ProBlogger fame, covers a wide range of material related to digital photography, with posts ranging from beginner-friendly to more advanced tutorials on everything from gear to photo editing and more.

Digital Photography School Niche Blog Example for Picking a Niche

The “digital” element distinguishes it from analog photography (and from things like the history of photography). The “school” element means there’s a very practical, “how to” focus within the blog’s content. DPS is an awesome example of how to pick a blog niche, when you want to turn a real passion of yours into a profitable outlet as well.

Example #2. ScaryMommy (Blog Niche: Parenting)

This massive, multi-author blog takes on all sorts of topics related to parenting–which is, of course a very wide niche.

ScaryMommy Niche Blog Example to Inspire You

It’s distinguished by its style and tone though. Articles are written in the first person, in a laid back way that often references pop culture—so it has a much more personal and relatable feel than many other sites in the parenting space that come off as very professorial.

Example #3. IttyBiz (Blog Niche: Small Business Marketing)

IttyBiz takes what could be a huge blog niche (building and growing a business).

IttyBiz Niche Blog Example in Small Business Marketing

It focuses this niche by concentrating solely on very small businesses, often one person, or perhaps one person plus an assistant or two. This blog niche has a lot of growth potential in the years to come as more and more people around the world take to running their own solo businesses.

Example #4. Moz (Blog Niche: Search Engine Optimization)

While SEO is a relatively large topic for bloggers, it’s a narrow enough niche to make for an insanely popular, focused blog that monetizes readers through their tools.

Moz SEO Site Niche Blog Example

It’d be hard to find an SEO professional who hasn’t heard of Moz. It’s a huge, popular blog, founded by Rand Fishkin in 2009. This is a great example of how to pick a blog niche, with the ultimate goal of building a greater business beyond just content creation down the line.

Example #5. The Green Mama (Blog Niche: Eco-Friendly Parenting)

This is a great example of a blog that successfully combines two large niches to find a focus and an audience.

Healthy Parenting Eco-Friendly Niche Blog Example

The Green Mama brings together “parenting” and “eco-friendly” in a single blog niche that’s targeted at a specific reader demographic—parents who care about doing their best for the environment as well as for their kids.

Example #6. Mr. Money Mustache (Blog Niche: Personal Finance)

Proof that blogs can grow large despite (or even because of) rather idiosyncratic naming decisions, Mr Money Mustache is a well-known blog in the Financial Independence, Retire Early niche.

Fun Personal Finance Blog Mr Money Mustache Niche Blog Example

With long, intermittent posts and a strong voice, this blog covers some similar ground to other personal finance blogs, but with a core philosophy and explicit style that’s weaved in throughout absolutely everything on the site. This blogger made a very pointed decision when it came to his decision on how to pick a blog niche within the crowded personal finance space—one that’s created a lasting brand for him to reap the rewards from for years to come.

Example #7. Copyblogger (Blog Niche: Copywriting)

Copyblogger’s focus has always been on online copywriting, with mostly short, focused posts aimed at an audience of bright copywriters and marketers.

CopyBlogger Niche Blog Example in the Writing Space

With a reputation for quality, plus a growing suite of products, Copyblogger has carved out a great niche within the “writing about writing” world, and I’ve even learned a thing or two from them over the years when it comes to crafting an effective blogger outreach campaign.

 Example #8. Zen Habits (Blog Niche: Personal Development)

Leo Babauta’s simple yet elegant Zen Habits blog, has been going strong for more than a decade.

ZenHabits Niche Blog Example in the Mindfulness Space

With a clear, uncluttered, ad-free site, Leo’s approach to blogging, as well as his focus on the intersection of mindfulness and personal development, has won him many engaged fans.

Example #9. The 4-Hour Work Week (Blog Niche: Internet Entrepreneurs)

Tim Ferris Four Hour Work Week Blog Niche Example for Internet Entrepreneurs

Tim Ferris is the creator of the 4-Hour Work Week blog. His blog niche focuses on ways to efficiently and successfully run an online business. Some of his posts include information about streamlining work, outsourcing jobs, and developing time management skills. He teaches entrepreneurs how to drastically lower the amount of work they pour into their businesses and give them more time to work on the things they want to such as creativity or innovation.

He released a book called The 4-Hour Workweek in 2007 and it covered many of the same topics as his blog niche. This book quickly became a No.1 bestseller and helped cement his popularity in the blogging world.

Tim Ferris’ blog includes articles and podcasts covering a range of topics. Much of his content features successful bloggers, entrepreneurs and other famous people. One of his most popular podcast episodes includes Bob Iger, CEO, and Chairman of Disney.

Example #10: Notes From the Road (Blog Niche: World Travel)

Notes From the Road Blog in the Travel and Adventure Niche

Travel blogging is a very popular blog niche, largely because of how many people love traveling—and the fact that there are a lot of different ways to monetize a site in this niche. Erik Gauger, creator of the blog, Notes From the Road, uses his love of travel and photography to deliver an entertaining and interesting insight into his world travels.

Many of his travels include adventure elements such as backpacking in the wilderness, but he also writes about time spent in various global cities.

Written from the perspective of an “average guy” Erik Gauger says, “By road, by kayak, by seaplane and most of all on foot, I tackle the themes of city and country in the modern world. Travel writing sometimes gets a bad rap, because of ‘The azure sea was undulating and the hotel was fabulous.’ But travel writing can be funny, powerful and personal.”

Erik Gauger acknowledges that modern-day travel blogging sometimes has a bad reputation because travelers are incentivized to leave glowing reviews of hotels or travel destinations. His long-lasting position within this blog niche is more about sharing the personal experiences of traveling than dropping a five-star review of a resort.

His blog also includes original sketches, animal and plant life lists from around the world and music lists for travel.

Example #11 With the Grains (Blog Niche: Food and Recipe Blog)

With the Grains Cooking and Recipes Niche Example

Food and recipe blogs are one of the top niches that dominate social media sites like Pinterest. Favorite recipes are shared among friends and cooked at home. Food blogs fill a real need in people’s lives because we all have to eat.

So what makes a recipe blog stand out among the plethora of food blogs available? In the case of the blog With the Grains, it comes in personal storytelling, warm vibrant photography, and unique recipes.

Quelcy Kogel, the creator of With the Grains, decided to pick a blog niche that was very close to home for her—including recipes for people with a wide range of tastes and cravings. For those with allergy sensitivities, she has gluten and dairy-free recipes. Most recently she published a book called The Gluten-Free Cookbook with over 75 gluten-free recipes. Quelcy’s unique take on this blog niche include a combination of recipes, travels that include food, table design ideas for gatherings and more.

Example #12 Young House Love (Blog Niche: DIY, Home Improvement, Interior Design)

Young House Love Homepage and Blog Niche Example

Young House Love is a home improvement blog that has garnered a lot of success since it launched into this blog niche back in 2007. Husband and wife team John and Sherry Petersik are down to earth and have a gift for design and reconstruction.

On their blog, they cover topics like DIY projects, house renovations, interior design, flipping houses and more. They not only run a successful blog, but also a highly popular podcast.

They’ve published several books and have gone on to design products for Target, Home Depot and Wayfair—all because they decided to pick a blog niche that tapped into their own deep personal interests & experiences.

Their blog posts and podcasts are very relatable and make their audience feel like their projects are doable. They give very detailed plans and pricing for their projects while also weaving in stories from their personal lives. They also give pretty awesome before and after pictures for the “wow” factor. Pictures like that do very well on social media and are easily shareable.

Example #13 FarmHouse on the Boone (Blog Niche: Wholesome/Natural Living)

Farmhouse on the Boone Homepage Screenshot and Example of Home and Wellness Niche

Farmhouse on the Boone is part of a growing blog niche today—showing the advantages of slowing down, making food from scratch and enjoying the process of creating by hand. On the blog, creator Lisa shows the transformation of their 1890s farmhouse and shares recipes and handmade projects.

Other things covered in this blog are things related to natural living, parenting, organization, beauty products, interior design and more. Even their blog layout makes their design aesthetic very clear, and they cover the details of everyday life from a wholesome and intentional-living perspective.

Farmhouse on the Boone has a really strong social media following with almost 100,000 Instagram followers, over 200,000 Facebook followers and over 3.9 million monthly viewers on Pinterest, illustrating that Lisa picked a niche to blog about very popular topics.

This blog niche lends very well to social media because it’s very visual and people can see everyday snippets from a much bigger story. It’s a good way to introduce people to this lifestyle and show the benefits of it through images. Once people are intrigued, they’re likely to click through to learn more.

Example #14 A Mighty Girl (Blog Niche: Female Empowerment)

Mighty Girl Female Empowerment Blog (Example)

A Mighty Girl was launched in 2012 by co-founders Carolyn Danckaert and Aaron Smith. Their blog is a great resource for books, music, movies and toys that empower girls. The idea for their blog came from a personal interest—they wanted to find books for their nieces that broke the stereotypical mold for little girls. This led them down the path to pick a blog niche that wasn’t necessarily proven out already.

However, they soon realized that this was something that many people wanted for their daughters, granddaughters, nieces, and young women in their life. That’s what inspired them to create A Mighty Girl.

Today, the blog covers many topics like women astronauts, ways to grow girls’ confidence, important women in history, books for many occasions, STEM and so much more.

Example #15 Thrift Diving (Blog Niche: Thrift and DIY)

Thrift Diving Craft Blog Example (Screenshot)

Thrift Diving is a blog about turning thrift finds into treasures. Blogger Serena Appiah (rhymes with IKEA), decided to pick a niche to blog about where she could teach people how to take inexpensive thrift finds and transform them into something useful and beautiful. She includes easy hacks, furniture makeovers, repurposing and loads of DIY projects.

This blog niche appeals to a group of people who are good at DIY and design, but want to do it on a dime. It’s also good for people interested in creating an income from thrift flips too.

Example #16 The Accidental Icon (Blog Niche: Fashion)

Accidental Icon Fashion Niche Blog Example (Homepage Screenshot)

The fashion blogging niche has been popular for quite a long time. Today there are many excellent examples of fashion blogs covering unique styles. What makes Accidental Icon stand out is it’s a fashion blog created by a woman over the age of 60.

While many fashion blogs are run by younger men and women, this blog shows that interesting and attractive fashion isn’t for one particular age. Blog creator Lyn Slater decided to pick a blog niche where she could show off her travel, style and thoughts on life from the perspective of an academic who’s experienced a lot over the decades.

Although she’s over 60 years old, her blog intentionally does not serve a single age demographic. Instead, she hopes to appeal to thoughtful women of different ages and backgrounds.

Example #17 Side Hustle Nation (Blog Niche: Side Hustles)

Side Hustle Nation Homepage Screenshot and Niche Blog Example

As you already know, side hustles are on the rise. People are finding that side jobs and stumbling upon the right business ideas that can be built outside of your full-time job can be extremely lucrative and rewarding. Some people eventually turn their side hustles into full-time businesses.

Side Hustle Nation is one of my favorites sites in this blog niche, with one of the more clever domain names too. Created by entrepreneur Nick Loper, he decided to very intentionally pick a blog niche where he could share the lessons learned from his own successes (and failures) with side projects over the years.

Nick used to work a full-time job at a large company, and used his off time to start his own business. His blog now covers topics from side hustle ideas to investment opportunities, how to be successful with a side business and much more.

Example #17 Nerd Fitness (Blog Niche: Fitness)

Nerd Fitness Homepage Screenshot (Niche Example)

Who doesn’t want to be a little more fit and healthy? Fitness is a highly popular blog niche because it fills a need that many people have. So the question is—how do you take a saturated blog niche like fitness and still grow an audience of your own?

One way to do this is by tackling it for a new or different audience. That’s where Nerd Fitness comes in.

Nerd Fitness was started in 2009 but self-proclaimed nerd, Steve Kamb. He decided to pick a blog niche where he could market to other people like himself, about a topic that was important to him (fitness). He describes his readers as, “people with desk jobs that love nerd culture, games, books and movies, but also know they need to make healthier choices in their day to day lives.”

How does he operate his niche blog differently? For one thing, he wants to make fitness fun for people. According to Steve Kamb, if running on a treadmill doesn’t sound like fun to you, there are a lot of other options like yoga, ultimate frisbee, or karate that might make getting in shape more enjoyable.

Using references from Lord of the Rings and Marvel are some other ways that he makes his content relatable to his audience. There’s even a free “create your character” course that allows you to choose a class, customize a profile and complete “quests” that help you become a more healthy person.

Example #18 Fatherly (Niche: Parenting Blog for Dads)

Fatherly Homepage Screenshot (Parenting Blog Example)

Parenting blogs are common on the Internet, but many of them are geared towards moms. That’s what gives a blog like Fatherly a place in the parenting blog niche world.

Mike Rothman, who previously worked on the blog Thrillist, and cofounder Simon Issacs, wanted to pick a blog niche where they could bring their desire to build a parenting blog that focused primarily on new fathers, to life.

In an interview with Business Insider, Rothman said, “There’s been an interesting shift, where fathers are more involved in terms of time commitment and purchasing decisions. But there was a complete dearth of content for this up-and-coming demographic.”

Rotham and Issacs saw an opportunity for a blog niche that wasn’t readily obvious—yet ended up filling a need many people hadn’t seen at the time.

Example #19 Learn to Code With Me (Niche: Coding)

Learn to Code With Me Niche Blog Example of Development and Coding (Homepage)

The job market is changing in the world—many jobs (like blogging jobs) are being shifted towards needing technical skill, and it’s predicted that many jobs will be lost to AI in the future. However, many jobs will also be created in the tech industry. In reality, there’s a talent gap in tech, meaning that companies are actively recruiting and training people in this industry. That’s what makes Learn to Code With Me so valuable in this increasingly important blog niche.

Creator Laurence Bradford decided to pick a blog niche that first chronicles her own experiences learning how to code. She’s a self-taught developer who wanted to make a place for people to affordably access education for coding. She writes, “Ultimately, I started Learn to Code With Me to help other beginners start out strong, because I’ve been in your shoes. I’ll show you what to learn and how to use those skills to make your life better, like they’ve done for mine.”

Example #20 Tree Hugger (Niche: Sustainability)

Tree Hugger Homepage Example of How to Pick a Niche to Blog About

If you’re concerned about the planet or if you spend a lot of your day thinking about ways to help the environment, you may be interested in creating a blog in the sustainability blog niche.

Treehugger is one of the leading blogs for new about sustainability. With over 3 million visitors a month, it’s obvious there’s a real interest in this blog niche. Treehugger covers topics like eco-friendly technology, how to run a sustainable business, worldwide coverage of wildlife, personal sustainability and a whole lot more.

This blog is a multi-author site with a thriving flow of content, newsletters and regularly updated social media posts.

Example #21 The Adventure Junkies (Niche: Outdoor Adventure)

Adventure Junkies Homepage Screenshot (and Blog Niche Example)

Outdoor adventure is a growing blog niche and there are a lot of enthusiasts who use the Internet to learn about destinations, gear and pro tips.

The Adventure Junkies is a primarily affiliate-driven blog that’s a resource for people interested in all kinds of outdoor adventure. They cover a wide range of topics including hiking, scuba diving, kayaking, climbing, mountain biking, snowboarding and skiing and quite a few more.

The Adventure Junkies team explains why they picked a blog niche in the travel blogging space like so: “To help people become adventure junkies, we created this website to be THE place to go to learn about outdoor activities and connect with a global network of like-minded people… Whether you dream of hiking through a pristine forest or exploring the depths of the ocean, we’re here to help make it possible.”

Example #22 Lia Griffith: Craft Your Life (Niche: Lifestyle/Crafting)

Lia Griffith's Homepage Screenshot

Worldwide, there’s a growing interest in making things by hand. This interest is often called the “maker movement” and it offers bloggers many different blog niche opportunities within that greater industry. Woodworking blogs have become extremely popular as well as sewing, crocheting, painting, jewelry making and many others.

Blogger Lia Griffith wanted to pick a blog niche where she could show her crafting style to her audience. Her focus is on paper-making and sewing and she has made many tutorials showing her audience how to make what she makes.  Now she has a team of crafting developers that create DIY templates, SVG cut files, and tutorials for crafters.

Besides offering thousands of DIY content for makers, this blog also has excellent photography. Lia Griffith’s imagery makes it easy to share on social media and other online outlets. Even non-crafting people may be intrigued enough by the photography to click over and see the handmade creations.


How Will You Pick a Blog Niche Today?

Every blogger eventually needs to pick a blog niche… and it’s important not to simply pick a niche at random (or even because you think it’s going to make you a lot of money).

If you want to build a successful business and drive real traffic to your blog, you’ll need a profitable blog niche idea that you’re happy to stick with for a long time to come.

Here’s your 3-step blog niche checklist to hit the ground running with. Make sure that you:

  • Brainstorm plenty of blog niche ideas before you get too attached to one. Don’t assume that your first idea is your best! There might be a better possibility that you haven’t even thought of yet.
  • Run through the list of niche tests in this guide to make sure your chosen blog niche is likely to have a good chance of success. If you discover that it’s not going to be a good one for making money from your blog, it’s time to rethink your choice of blog niche (if you plan to eventually monetize your blog).
  • Validate your blog niche before you commit to it. Come up with ideas, write guest posts, start a Facebook page and finally—publish a few articles on your blog to see how early readers react before you go all in on investing in this particular blog niche. Don’t make the blogging mistake of investing a ton of financial resources into your site before you’ve proven it has legs.

Do this, and you’ll be setting yourself up for success right from the start with your blog.

You’ll not only avoid potentially throwing away lots of time, energy and even money into a blog niche that’s never going to work—but you’ll also learn a great deal about what readers truly care about in the niche you choose to blog on.

If you’re ready to test out your blog niche and get moving, then head over to my ultimate guide to starting a blog.


Want to Start Your Blog (the Right Way)?

Check out my ultimate guide How to Start a Blog (on the Side).